We brainstormed two mascots for Lowe’s in 20 minutes
You know the *drill* — 20 minutes on the clock to real-time brainstorm creative concepts for a brand du jour. But this time, we’re throwing a *wrench* in things and focusing the ideation solely on conceptualizing a mascot for our featured brand: Lowe’s, the home improvement retailer. (The tool jokes make a lot more sense now, eh?). We had a blast hammering out characters who had the potential to be marketing mouthpieces for the brand and landed on two favorites plus their respective taglines. (Dare we say we nailed it? Boo, hiss.)
To see how these mascots came to life, keep scrolling for their character bios & icons.
You can watch the highlight reel video below:
As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Blue Bunny, Argent, JOI, Waterboy, Fanny, ABC Fine Wine & Spirits, Yogi Tea, Choice Organics, GEN Z, The University of Chicago, Alleyoop, Roche, Dott Technologies, and The Dallas Cowboys. But they would never brag about it in their episode description.
