We Came Up With 20+ Taglines For PAWS in an Hour
This one went off the rails fast but funny ideas usually do, right? RIGHT?
We chose pet adoption organizations as the theme for today’s challenge because we both have rescue pups hence are better than you.
The rules, in case you haven’t been reading, ugh:
- 1 brand or product
- A firestorm of one-liner campaign concepts
- Humor + fun = weapons of choice (duh)
- All concocted in under one hour
- Based solely on the brief benefits they list on their home page or packaging. (Hell, we only have an hour, ok?? THERE’S NO TIME FOR A LARGER STRATEGY THAN THAT.)
- Play fast and loose
- Do your best
- Trying and bombing is better than never trying at all
- All’s fair in a creative ideation dump
- Champions never cry
Here are our 20 impressive eye-rollers. (God blezz the 50+ on the cutting room floor.)
- Kennel you believe this gorgeous dog isn’t a purebred?
- Don’t be a p*ssy, adopt a cat.
- Tap into the sheer smugness of getting to say, “She’s a rescue.”
- You bought a dog? That don’t impress me mutt.
- Because your dog allergy is probably as real as your gluten one.
- Stop waiting to be saved by a Knight-in-Shining-Armor and be one instead.
- I’m not a player I just adopt a lot.
- Stop rescuing ex-boyfriends, rescue a pet.
- Adopt right meow.
- Cats may have 9 lives but you only have one: do the right thing.
- People who only want Purebreds are the same people who send wine back.
- “I’d ONLY ever have a Frenchie,” says the girl who studied abroad in Paris 13 years ago.
- You can’t teach an old dog new tricks but you can give him a new home.
- Stop, adopt, and roll out of there with your new best friend.
- Get a dog from a breeder when there are thousands of pups without a home? That’s ruff.
- If you don’t rescue, it’ll hound you forever.
- What has 4 legs, a cold nose, and you as his only hope?
*referee whistle*
PS: Our favorite flops: Shih-Tzu happens. | Cat got your conscience? | Rescue organizations are man’s best friendzone. | Collar me by your name. | Shit crappens.
As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Blue Bunny, Argent, JOI, Waterboy, Fanny, ABC Fine Wine & Spirits, Yogi Tea, Choice Organics, GEN Z, The University of Chicago, Alleyoop, Roche, Dott Technologies, and The Dallas Cowboys. But they would never brag about it in their episode description. obedientagency.com
