We Came Up With 37 Taglines for Tushy in 43 Minutes
Every month as a creative exercise we create a free-wheeling, unhinged, no-rules spec campaign and share it. It’s often for existing brands (like this month’s) but sometimes it’s for products we wish existed, or collaborations we’d love to see. It’s pure creative fun for the sake of fun and it encourages our team to work their imaginative muscles and push boundaries with their ideas.
For April, we chose Tushy—the bidet company. Partly inspired by the current toilet paper hoarding, but also because we knew it would be incredibly silly. To up the ante, we did our brainstorm in the form of what we’ve coined as the Can They Brand That?—where we attempt to ideate campaign concepts in under an hour. You can check out past iterations here and the rules are as follows:
- 1 brand or product
- A firestorm of one-liner campaign concepts
- Humor + fun = weapons of choice (duh)
- All concocted in under one hour
- Focused solely on introducing an audience to their broader product (bidets). Hell, we only have an hour, ok?? THERE’S NO TIME TO FLESH OUT, ERR FLUSH OUT, A LARGER STRATEGY THAN THAT.
- Play fast and loose
- Do your best
- Trying and bombing is better than never trying at all
- All’s fair in a creative ideation dump
- Champions never cry
To add to the mayhem, we also filmed this month’s brainstorm and made a recap video.
You can see the rest of the finished campaigns on our Instagram, but here are the rest of the one-liners that didn’t make the design cut:
- Works better than toilet paper. No shit.
- We don’t want none unless it cleans buns, hun.
- Take your butthole to the spa.
- When you assume that toilet paper works better than Tushy, you make an ass out of u and me.
- Seat down, ass up tushy helps me clean my butt — Bidetdacris (Feel free to call the police on us for this one.)
- It’s like a spa day for your asshole.
- Better health. Less waste. Cleaner bum. All in a bidet’s work.
- New plumbing for your personal plumbing.
- Thank god it’s bidet day.
- The new spa day is a bidet day.
- Bidet more like bi-yay.
- Hoarding not required. (This is a very topical Coronavirus toilet paper joke.)
- Bidet all day.
- Flush your UTIs down the toilet. (We learned some cool health facts about bidets!)
- There’s no (UT)i in Tushy.
- I mean damn — you even wash your hands with water.
- A cleaner bathroom experience: from top to bottoms.
- Meet toilet paper’s archenemies.
- Wiping out the competition without a single wipe.
- Just doo-doo it.
- More doo-doos, less don’ts.
- We’re #1 in a sea of #2s
- Great at cleaning your butt bad at TPing your crush.
- Trade your swamp ass for freshwater ass.
- Get cleaner; from tip to tail.
- Tushy doesn’t leave a paper trail.
- A chance at a cleaner butthole? Water you waiting for.
- Flush your flesh.
- Breaking the ass ceiling.
- Don’t give up on your bidet-dreams.
- We bowl over the competition.
- Be a part of our bowel movement.
- We’re such visionaries that when we see the word ‘excrement’ we see ‘excitement.’
- Take a stool at the new watering hole.
Brainstorms can be so powerful if they are led properly. We always encourage “dumb” ideas, weird tangents, hyper-specific references, and personal stories during ours because when people feel supported, energized, and encouraged, they produce their very best work.
