We Ideated 26 Taglines About Oat Milk in Under an Hour

Don Draper looks off into the distance with a twinkle in his eye before slowly sweeping his hand in a dramatic panning gesture for his captivated, boardroom audience,

“Minor Figures: Oats don’t have nipples, but that’s never stopped us.”

Spoiler alert: that ad presentation got him a big fat standing O by the client.

IT’S OUR TURN NOW, DONNY D.

Yep, we’re doing our penultimate One-Liner Challenge about a product near and dear to our hearts and mugs: Minor Figures Oat Milk — a nutritious, vegan alternative to dairy milk made with (duh) oats. It has been impressing baristas everywhere with its high-heat performance. Don’t roll your eyes, coffee is VERY SERIOUS and oat milk is delicious and makes almond and soy milk seem like sewage.

Copyright: Obedient Agency

On that note, here are the challenge rules again:

• 1 brand or product
• A firestorm of one-liner campaign concepts
• Humor + fun = weapons of choice (duh)
• All concocted in under one hour
• Based solely on the brief benefits they list on their home page or packaging. (Hell, we only have an hour, ok?? THERE’S NO TIME FOR A LARGER STRATEGY THAN THAT.)
• Play fast and loose
• Do your best
• Trying and bombing is better than never trying at all
• All’s fair in a creative ideation dump
• Champions never cry

And here are the oat-est with the mostest (we brainstormed so, so, SO many worse taglines than that, if you can believe it):

1. You’ll foam at the mouth for how well it foams in your coffee.
2. Us: foaming beautifully in your coffee. You: foaming at the mouth.
3. Made by baristas (and oats, of course).
4. Proudly oat milk snobs.
5. We’re not oat milk snobs, we’re oat milk purists.
6. I can’t believe it’s not udder.
7. Drinking cows’ milk? How dairy you.
8. The most buzz-worthy drink to come out of London since Beefeater Gin.
9. An ungodly amount of vitamins and minerals. We’ll see you in health.
10. Oat milk > bloat milk.
11. The best thing to happen to your cold brew game since that cute barista got hired.
12. Don’t have a cow, man.
13. Because almond milk is so 2017.
14. Show us your oat face.
15. O(at)MG, this tastes good.
16. Foams so well you’ll foam at the mouth.
17. Plant-based 24/7 unlike your part-time vegan friend Shannon.
18. Save a cow, ride a cowboy who drinks oat milk.
19. Vegan, vegetarian, or just want a healthier milk? Whatever floats your oat.
20. Making non-dairy lattes great again. Y’know, MNDLGA.
21. The antidOAT to bland, non-dairy milks.
22. Dear soy milk, it’s not us, it’s you. xo, oat milk
23. Oat MILF (Milk I’d Like to Froth).

*text message chime*

Copyright: Obedient Agency

As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Blue Bunny, Argent, JOI, Waterboy, Fanny, ABC Fine Wine & Spirits, Yogi Tea, Choice Organics, GEN Z, The University of Chicago, Alleyoop, Roche, Dott Technologies, and The Dallas Cowboys. But they would never brag about it in their episode description. obedientagency.com