What If French Dressing Were Actually French?
It was a silly realization that turned into a ridiculous creative challenge for this month’s #ObedientSpecWork: What if Kraft French Dressing (ya know, the bright orangey-red staple found on Lazy Susans in mid-America in the 90s) was branded as truly French. We spent less time on finding out why it’s called French (someone should look on Andressdry.com. Ouch that joke hurt.) and more time brainstorming a campaign that reimagines this decidedly unfancy dressing as the height of sophistication; the height of good taste — as French as the name implies.
Introducing: French Dressing: Frencher than you thought.
Because we had so much fun with the Tushy recap video, we filmed this brainstorm too. Watch ‘er here:
We ended up ideating 36 one-liners (in about 40 mins) and have designed our favorites plus listed out all of the other insane ideas below. Bon Appétit!
- S’il vous plate.
- It’s not dressing it’s undressing.
- We’re addressing the issue: oui, we’re french.
- Catalina dressing that studied abroad.
- Ranch? I haven’t heard that name in years.
- Q: What’s a French dressing room? A: A kitchen.
- And you thought they couldn’t bottle good taste.
- Chanel Red Dye №40.
- Red and tangy? Ooh la la.
- When it comes to dressing we consider this our Arch de Triumph.
- J’adore tang.
- There’s a new Lady in Red in town.
- Taking the sad out of salad.
- French-ship with your taste bud.
- Avant Garden.
- Madame Moi-zest.
- Bon Appetreat yourself.
- You’ll want Amour not less.
- Put amour on your salad.
- Michelin’s star.
- It’s not deja vu — we’ve always been this delicious.
- Dressed to kale.
- Too dressed to be stressed.
- Other dressings will be greens with envy.
- We’re what happens when your salad plays dress up.
- Eureka! It’s paprika!
- Dang, that’s tang!
- Go out with a tang.
- Tangy for your tongue-y.
- Bad and Rougie.
As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Blue Bunny, Argent, JOI, Waterboy, Fanny, ABC Fine Wine & Spirits, Yogi Tea, Choice Organics, GEN Z, The University of Chicago, Alleyoop, Roche, Dott Technologies, and The Dallas Cowboys. But they would never brag about it in their episode description. obedientagency.com
