What’s the buzz? Oh, just that we brainstormed 55 slogans in 10 minutes for Nespresso
Wake up and smell the brainstorm, ya sleepyheads. Our latest brainstorm for Nespresso — the machine that brews espresso and coffee from single-use coffee capsules — will have you buzzing.
To jolt your memory, the rules of these creative exercises are:
1) 10 minutes on the clock
2) fully improvised concepts (no prep work allowed) and
3) no such thing as a bad idea.
The goal of these spec work projects is to use our imaginations freely, showcase our creativity, and have fun together. And as a lovely *perk*, these brainstorms often result in new clients and collabs (and may be the new direction for our gamified business podcast, Can They Brand That? Shhhh). This week’s SC resulted in a whopping 55 wild ideas that promise to give you the jitters (the good kind). We mocked up our favorites below, or you can check out the brainstorm video below. As always the full list of concepts is at the very end of the page so grab a mug and pour over them.
And keep scrolling for the spec graphics we designed of some of our favorite concepts (there were 55 in total!)
Full Ideation List
- This is pod’s country.
- Everything you touch turns to bold.
- Sip service
- Work from home, perk from home.
- Brewed awakenings
- Pods over pots
- Pod’s gift to mankind
- For the love of pod.
- In pour taste
- Rave against the machine
- Your favorite coffee shop is your kitchen.
- Our machines are tastemakers. Literally.
- Blends with benefits.
- Take a sip around the world.
- Pod bless America / Pods save America
- All taste, no waste.
- Happy blendings.
- Hand carafe-ted
- Master Caraft-sman / A pour carafe-sman
- Mug meet shot
- We’ve got pour taste.
- French press at the press of the button
- Coffee at the french press of a button
- Boom: roasted.
- For caff-fiends
- Pods over pots
- You rise, we’ll grind.
- Coffee as rich as you’ll be after you stop buying from your local coffee shop.
- Have your cup and heat it too.
- Double espresso, half the cost/work
- Shots happen.
- The official machine of quarantine / of winter
- Reduce, reuse, refill your cup.
- The best part of waking up, is one pod for one cup.
- For all intenso pour-poses.
- Caf got your tongue
- Just press-o for espresso.
- Brew-mance
- A shot in the dark.
- When you’re the barista, you call the shots
- The nose drinks first.
- A walk in the perk
- You rise, we’ll grind.
- Wake and make
- Pod people are real.
- Cafe au lay-man
- Just brew it.
- Measure twice, cup once.
- I can’t believe it’s not bitter.
- Let go and let pod.
- Grounds for divorcing…your coffee shop
- Raise your expecTASTEions
- Java good day
- You won’t hit snooze on these brews.
- Every day is a deja brews.
As the world’s first humor marketing agency, Obedient has developed creative branding for industry darlings like Clif Bar, Native, Blue Bunny, Argent, Waterboy, JOI, Fanny, The University of Chicago, Alleyoop, Roche, GEN Z, and The Dallas Cowboys. But they would never brag about it here. obedientagency.com
