The technological landscape in our workplaces is evolving rapidly, often bringing both opportunities and challenges. This shift has significantly impacted workers across various sectors, especially in light of advancements in artificial intelligence, deepfakes, and virtual reality. These changes not only affect job roles but also raise critical questions about workers’…

Obsolete.com was founded in 1995. Yep. It was one of the original web agencies when the world was just starting to think about what an incredible ‘paradigm shift’ in communication it was (and how to make money out of it). From the launch of Netscape in November ’94 bringing us…

Technology adoption and automation are rapidly changing workforce skills needs. To explore how the UK can adapt, the Institute for the Future of Work recently hosted a panel discussion titled “Reframing Skills in the Age of AI.” Moderated by Anne-Marie Imafidon MBE of the Institute for the Future of Work…

20th October 2023 www.civicai.org supported by NESTA https://www.nesta.org.uk Conducted by Jon Bains (www.linkedin/in/jonbains) Research done via mix of Bing & Claude.ai www.obsolete.com #CivicAI #CollectiveIntelligence #CommunityEngagement #AIforGood I attended this event and met some great people — really good fun. The invite said ‘ no preparation’ required. Figured ‘I’ would have a ‘think’ on the train on the way…

With What & Why we’ve been evolving brands for years. This is a natural (un-natural) progression lead to Obsolete.com and so a topic very close to our heart. One could argue that ‘big brand’ is the absence of human, however as we explore hyper-personalisation and the like there are new challenges. The rise of artificial intelligence (AI) presents a paradox for marketers. On one hand, AI unlocks tantalising new opportunities to optimise campaigns, create hyper-relevant content at scale, and deliver personalised customer experiences that foster satisfaction and loyalty. …