Digital media kits — an investment in your time
A case interview with Oskar Sardi, CEO of Leeads Commercial Partner.
It’s barely 8 AM on a Tuesday and the coffee definitely hasn’t hit yet as I stroll into Smålandsgatan 16 and the home of Leeads Commercial Partner. By the time I sit down to chat with Oskar Sardi, CEO of Leeads, there’s no coffee needed. The energy is in the conversation and it’s easy to be absorbed in Oskar’s media and advertising knowledge paired with his no bullshit attitude. I’M HOOKED. 🎣
After years of experience in the media business — from his own local paper in Gothenburg, years in media groups and eventually starting Leeads Commercial Partner — Oskar Sardi, CEO of Leeads Commercial Partner, has media and ad sales down to an art.
Leeads is described as more than just an advertising sales company. Leeads is a commercial partner for publishers and advertisers where they contribute to more than just revenue to create the best conditions for digital business for publishers.
So, what are you waiting for? Read on for the inner workings of how Leeads digitalized their workflow with Ocast and best-practice uses in this BS-free case interview. ⬇️
How has Ocast changed your workflow?
“Before Ocast, we used PDFs to manage every brand. We represent about 200 brands — it’s a hassle to have a PDF for each brand.
Ocast has made it possible for our salespeople to find the necessary media information fast and digitally — from general media and audience info to stats and even device distribution. This helps them manage a broad portfolio.
Every single offer we send out has an Ocast link.
We use Ocast to represent our clients in the most effective and professional way. Every single offer we send out has an Ocast link.”
What are some benefits of Ocast you’ve noticed?
Ocast connects buyer and seller faster 🤝
“Ocast digital media kits are easy for the buyer to interpret and for our sales team to share.
The standardized structure means everyone can share their media kit in a similar way for all advertisers. Our advertising page has a streamlined structure across all brands, which makes it easier to manage and sell.
Media buyers are busy people. When each media kit is designed different, buyers have to understand individually how each media kit works. The reality is that they won’t do that and instead go back to the list they know — right back to the Rolodex.”
It’s a stamp of approval 📬
“Ocast is like a stamp that says you’re in a trustworthy environment, even without validation, the standardization of the profile gives that.
Ocast is not a platform to compare figures — it’s a media information platform. We hope if brands enter manual numbers, they are honest because they will have honesty hour when the purchase is made. But verifying numbers isn’t the point.”
It’s an investment in my time ⏰
“It is an ROI in time. We can remove unnecessary meetings and save hours gathering information and sending proposals to clients. Plus I can update my media kit as-needed. I don’t have to know about tech development or design. Any sales executive can update it themselves in a couple of minutes.
It’s an ROI in my time.
You have to see the value as a tool, not a specific order. The time saved gathering info, presenting and sending to clients means I can be on top of my job as an executive. It’s worth it from the top down.”
What are your tips for other companies?
Market your media kit
“You have to share your media kit and use the tool. It’s not a self-playing piano. Nothing is a self-playing piano in terms of SaaS tools or platforms.
This is not a self-playing piano. Market yourself.”
Highlight your team 👨 👩
If you haven’t created a contact page with your team, you’ve missed a big point of Ocast and should reconsider sales. An advertiser is so much more likely to reach out to a real person with a complete contact card than a generic info email.
We’ve made our contact page personal — we want to show that our team is a group of likable and trustworthy people.
You have to be transparent.
It’s the worst when companies have 100 employees and only show the 4 executives… You have to be transparent on who is working and with what.”
Final thoughts —
“Ocast means media buyers can buy more media than their top 5 from their contact list. They don’t have to spend time deciphering media information or thinking where the hell do I find their media kit? It’s a time-saving solution to slim the media buying process.
For a sales company, it means we can focus less on admin and more on the right tasks — more sales.”
We’d say focusing more on the right thing and that time investment has paid off. Leeads is entering 2019 after a phenomenal year with 46% increase in sales compared to the previous year and leaps forward in digital revenue. Not to take credit for freeing up all that sales time but we sure are happy to help. 😎
Thank you, Oskar for your time! Comments or questions? We’re happy to answer! Chat with us at Ocast.com. You can also reach Oskar through Leeads digital media kit.
Check out Oskar Sardi’s Ocast review on Leeads own blog post about Ocast here.
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Interested in another read?
Check out this read 👉 “Why employee photos are crucial for your media sales and marketing” here.
