Why employee photos are crucial for your media sales and marketing
Connect with media buyers and market your brand with team photos in your media kit.
You need to put a face to a name.
Website contact pages develop connection by adding a human touch to the company to boost trust and engagement. Your media kit is no different.
Your marketing and sales strategy includes your media kit — and your team.
Create a connection through your media kit by highlighting your awesome team. As an extension of your brand and crucial aspect of your media sales, a complete contact section launches your appeal and increases the success of your media kit.
Want examples? Comment, email or chat and I’d be happy to name drop.
Having access to an entire database of media kits and reviewing daily, our team at Ocast can see the high performers versus the low performers.
The high performers
These media kits have some basics in common — good products, legit stats, cases and attention to presentation. P.S. These brands also usually have an advertising page.
Here is one of Sweden’s largest digital media sales company’s, Leeads, advertising page. Powered by Ocast.
Show your off good side — your team.
The last common thread is that they have a kick ass contact section. Their contact section is so nice, you might even feel compelled to work there. Just look at Leeads Commercial Partner media kit, and you’ll see why. 👇
The contact page features the whole team and is complete with aesthetically cohesive contact photos.
Translation: they all use the same filter and image style.
A smiling face next to a contact card on your media kit tells buyers visiting your media kit that you’re powered by real people and they’re ready to do really good business. They can tell because of all those smiling faces and professional quality photos!
3 reasons your team needs contact photos 📸
Not only are photos fun for your team they also drive a lot of trust and business for your brand.
Boost engagement.
Adding a real contact with a real photo makes buyers more inclined to contact your brand. They know they’ll reach a real person rather than an info@info.com email or directory phone line. You want business right?
Build lasting relationships.
By putting a name to a face you’ve made the first step to creating a lasting professional relationship. Both for your company and your employee. By establishing a positive impression immediately you are more likely to first capture attention and create a relationship that lasts a long time. Which in this case means steady money. That’s good stuff. 👍
More branding, more personality.
Media kits show your branding and company personality. A contact section with photos shows your company personality and team.
Images should be similar in style, coloring, and size. This is an extension of your marketing message and is a perfect opportunity to show off your company culture.
Say cheese! 🧀
Time to show off those pearly whites for the sake of media sales. Add contact info to a real person in your media kit too.
Websites use the contact page as an opportunity to humanize their brand that otherwise may feel distant behind a screen. Do the same for your media kit and you’re set up for better branding, relationships and engagement.
Want more details or have questions?
We’d be happy to answer! We can spot a great media kit like a hawk. Chat with us directly at Ocast.com or email us at hello@ocast.com.
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Interested in another read?
Read an Ocast exclusive — “What does the future holds for the media industry in Sweden?” here.
