AMP Stories

Abu Rayhan
Oceanize Lab Geeks
Published in
2 min readApr 29, 2019

AMP stories immerse your readers in fast-loading full-screen experiences. Easily create visual narratives, with engaging animations and tappable interactions. The AMP story format is free and part of the open web and are available for everyone to try on their websites. They can be shared and embedded across the web without being confined to a closed ecosystem or platform.

AMP stories provides content publishers with a mobile-focused format for delivering news and information as visually rich, tap-through stories. AMP Stories offers a robust set of advertising opportunities for advertisers and publishers to reach a unique audience on the web with immersive experiences.

The benefits of AMP stories

  1. Create beautiful and engaging content easily

AMP stories make the production of stories as easy as possible from a technical perspective.

2. Creative flexibility for editorial freedom and branding

The AMP stories format comes with preset but flexible layout templates, standardized UI controls, and components for sharing and adding follow-on content.

3. Sharable and linkable on the open web

AMP stories are part of the open web and can be shared and embedded across sites and apps without being confined to a single ecosystem.

4. Track and measure

Supports analytics and bookend capabilities for viral sharing and monetization.

5. Fast loading times

AMP stories are lightening fast so that your audience stays engaged and entertained.

6. Immersive storytelling

AMP stories is a new and modern way to reach existing readers.

7. Robust Advertising Support

AMP Stories enables monetization capability for publishers using full-screen immersive story ads and using affiliate links. For advertisers, Stories is a way to reach a unique audience within a new storytelling experience.

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