How Much You Should Charge for an Instagram Post in 2019?

One of the biggest questions influencers have is exactly how much they should charge for their work on Instagram. It’s no secret that influencers are more valuable than ever. According to the Instagram scheduling app, Later, collaborations and sponsorships have nearly replaced traditional ads and are a huge part of social media strategies today.

According to Influencer Marketing Hub, it has grown from a $1.7 billion industry in 2016, and is expected to continue its upward movement this year to potentially become a $5.6 billion industry.

In fact, influencer marketing is on pace to become an $8 billion dollar industry by 2020! So getting paid what you are worth is important.

Research has shown that Instagram influencers are the most beneficial for brands. Influencer sponsored posts on Instagram receive an average 3.21% engagement rate compared to 1.5% across all social networks.

So how do you price this all out? It is trickier than it seems and many influencers follow their own rules when it comes to pricing out their work. However, the agreed-upon starting place for an Instagram post fee is $100 per 10K followers. From there other considerations should be made. You can add more money to your fee if you have a very high engagement rate, the program will last for months, or there are other extenuating collaboration specifics detailed in the contract.

The agreed-upon starting place for an Instagram post fee is $100 per 10K followers.

However, it is incredibly important to note that follower count is not the end-all-be-all of Instagram pricing. Follower count is just a starting point. Your engagement rate also matters equally — if not more so — than your follower count. Brands want to work with influencers who have highly engaged followings. So be sure to point out your engagement rate when you are negotiating deals.

There are a few other best practices to keep in mind:

• Keep your most updated pricing in your media kit. This is the easiest and simplest way to outline your pricing to brands.
• Don’t be too lenient in negotiations. If you expect to be paid do not offer much wiggle room. This will help to set a standard across the industry. However, most brands are upfront about what is paid and what isn’t. So pay attention to the fine print to avoid any surprises.
• If you are getting paid — deliver. On time. And do your absolute best.
• Be sure to have a contract, signed by both the influencer and the company. This will protect both of you and ensure payment.

Do you charge for Instagram posts? Tell us about your pricing int he comments below!

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