What Are People Watching on Youtube in 2019?
With 2 billion people watching YouTube every month, the video sharing platform has become bigger than ever. So what are people watching? It can’t only be cat videos (or can it?).
We combed through the latest data to find out exactly what people are watching on the video-sharing platform. Check out the results below:
Music videos are still at the top
Music is still the most-watched video format on YouTube. Popular artists can rack up billions of views on YouTube in a very short period of time. Since outlets like MTV no longer play music videos on television, pretty much the only place artists can showcase their music videos to the public is on YouTube. So in that regard, video sharing platforms like YouTube (and Vimeo) have a monopoly when it comes to music videos.
However, most of us are not Justin Bieber so we can’t take advantage of the popularity of music videos on YouTube. However, you can use music strategically in your videos to appeal to the popularity of music on YouTube. Interested in seeing the most popular music on YouTube? The data below is quite interesting.
Gamers come second
Video games are insanely popular and gamers on YouTube enjoy widely viewed channels. Whether gamers are playing games or reviewing them, it seems like no one can get enough of gaming on YouTube. Channels like PewDiePie enjoy millions of subscribers and billions of views.
Beauty Vloggers round out the top three
Great news — people love beauty vloggers. The beauty industry has always been huge and beauty vloggers review, try, unbox, demo, and showcase hundreds of thousands of beauty products on YouTube every year.
This is amazing news for beauty vloggers who often hear that the market is already ‘too crowded’. Yes, there are many beauty influencers on YouTube, but there are also many, many viewers interested in watching beauty content on YouTube. So if you are innovative, post consistently, and stay true to yourself and your mission on YouTube you can absolutely find an audience.
How-To and Kid Channels are not to be ignored
On YouTube, sharing and utility are immensely popular. Even the youngest YouTube viewers enjoy watching their peers unbox toys on the platform. Additionally, how-to channels that show people exactly how to do something are highly searched for and viewed content. How-to content on a very visual platform like YouTube is always a good idea. This type of content is watchable and useful to people seeking knowledge.
Anyone with a channel can take notes from how-to channels. Even if it isn’t your primary content-type, you can still sprinkle how-to content on your channel to boost its watchability.
How do you plan to optimize your channel based on the most-viewed content on YouTube? Let us know in the comments below!
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More from Octoly on YouTube Analytics:
How to Understand the YouTube Algorithm in 2018
How To Make Money On YouTube In 2018
