Case Study : Rabbit Farm — a Web Based NFT Game
Project Overview
Rabbit Farm is a web based NFT game that allows everyone to play it for free and the players can get bunny character that can be used as a NFT as well, the player will have a full control with their character, they can sell it on the bunny farm platform or 3rd party nft platform such as Opensea, Rarible, Foundation, etc.
They contact us to design their landing page, and also needed an illustrator for making the assets for the bunny characters.
The Challenge
After discussing a while with our client, we conclude a several things to consider while making this project, the first challenge we need to face is Rabbit Farm not only need to build a beautiful yet playful landing page, they also need to build a game page, minting page, and also a marketplace page. The second challenge is we need a team of illustrator to make buch of assets that can be used as combination for the bunny NFT itself, the client has some vision on the art style that they want but they told us to do it as creatively as possible.
The Solution
We created the requested page with playful yet modern theme, and our client agree with this idea.
Our illustrator team creates assets according to the division of each part. The asset part is divided into clothes (top clothing, bottom clothing), gender (male and female), Facial details (mouth, hair, ears, eyes) and accessories.
Wireframing Phase
The first thing we did to build a website was wireframing. First, our UX team did this part. They researched several competitors for UX needs and then, without all of them, became a complete wireframe according to our brief and internal discussion so that the UI team can continue it.
In addition, the illustrator team, at the same time, also worked to create the foundation for the bunny character before proceeding to the asset creation process. In this phase, our illustrator team performed several iterations of sketching and submitted them to the client to share opinions to produce a satisfactory foundation for this bunny character.
High Fidelity Design Phase
After getting the wireframe results, our client was satisfied and agreed with the results. The UX team handed over the work to our UI team, and the UI team continued the work by making Hi-Fi designs.
The UI team did several iterations first, then left it to the client to exchange ideas until finally our client was approved with the results of the Hi-Fi design that we made.
After the Hi-Fi landing page design is completed and approved by our client, the UI team continues to work on the Hi-Fi design for the other pages.
At the same time, our illustrator team has also completed the creation of the assets needed for character creation in this bunny farm game.
Here are some character results after the assets are combined.
The Conclusion
From this project, we learned a lot about how an NFT-based game works. Before working on this project, we conducted in-depth research on Crypto and NFTs World to work on this project and get satisfactory results.
