Case Study — Shopify: Blackcart Landing Page
Who are our clients?
BlackCart is an e-commerce startup based in Toronto, California. Blackcart offers a program for Try Before You Buy to customers so that it can help sellers increase conversions, average order value and total revenue.
Wireframing and copywriting
After discussing and conducting several meetings with clients, we were given several briefs and wireframes by the client.
The copywriting process is also carried out by the client’s own team so we just need to continue it into a Hi-Fi.
Hi-Fi process
BlackCart here wants to use blue and yellow as the main colors that will be used. A simple design that looks clean is the main target.
Here we also make a mobile version.
Developing process
Development is carried out using the Webflow web builder platform, webflow itself is a platform that can make it easier for a developer to do their work.
For this project, initially there were a lot of animations, but during the final process there were animations that were omitted.
Conclusion
A simple, elegant landing page that emphasizes the main purpose of a landing page is a plus in itself, but when the finalization took place, we and BlackCart itself felt that the result was very unsatisfactory because it looked too simple. And in the end, what took the most time was the process of revising the illustration details for the website header.
Author: Rama Sullivan
UI/UX Designer: Happy Tri Miliarta
Web Developer: Rama Sullivan
