25 Useful Books, Tools and Hacks for Anyone at a Tech Startup

Oded Ran
Oded Ran
Jan 13, 2018 · 4 min read

TLDR: List of books, hacks, tools and general things I think everyone at a consumer startup will find useful to know.

There are a bunch of things that I feel that everyone at TouchNote should know, or at least be familiar with. None of them are rocket science — they’re are mostly frameworks, ways of thinking and theories that I make regular use of. Whether you fully subscribe to their views or not, you should at least be familiar with them.


  1. Thinking, Fast and Slow and the two seminal papers by Tversky and Kahneman: Judgement under Uncertainty and Choices, Values and Frames
    I still kick myself for reading these ground breaking articles only at age 30 and not at 20. This is the basis for pretty much anything ever written by the likes of Dan Arieli, Malcolm Gladwell, Nir Eyal, Seth Godin and others. It affected how I think about product, marketing, management, hiring, self-psychology, strategy and what not.


  1. Google Consumer Surveys
    The best (and only) way to survey 1,000 people for just $100, and one of the most useful tools Google has released to SMBs.


There are tons of keyboard shortcuts that are useful. These are my top three hacks that not that many people are aware of.

  1. Pressing Ctrl+Shift+T (Cmd+Shift+T) in Chrome to reopen a brower tab you closed by mistake.


We take most of these for granted, but at least at ecommerce everyone should know the in’s and out’s of the following terms as part of their onboarding:

  1. CLV and LTV


These are some books introducing concepts and original ways to think about the world. None are a must-read per se, but they certainly affected the way I view the world. In no particular order:

  1. Sapiens and Home Deus: Had I read these two books, I probably would have picked to major in History and not in Maths and Physics. You may not agree with everything, but Harari will open your mind to new thinking — exactly what a book is supposed to do.

If you found this article helpful, let Oded know in the comments below, or add some claps.

Oded Ran

Personal blog of Oded Ran, covering technology, startups…