Attending networking events but it’s not paying off?
Perhaps it’s to do with your strategy (or lack thereof)
The key to networking events paying off is having a clear and well thought out strategy that has been tried and tested.
If you are attending networking events with an ad hoc approach, then you are not capitalising on the opportunities out there for you.
1. Quality over Quantity
Selecting quality networking events that have your target market in attendance is essential. If you are attending any event that pops up — rethink your strategy. Start researching events that have your target clients and attend and try it out. Quality also extends to the number of people you speak with at an event. Meeting 2–3 quality contacts during an event makes a greater impression than 5–10 you just said hello too.
2. Know your target market & approach them!
Are you clear on who you are targeting to buy your products/services? When you are clear on who they are, where they frequent and what position they are in, you are able to scan the room at a networking event and approach them.
3. Speak to people you don’t know
I have been to many networking events where I see the same people speaking with people they know or standing with their work colleagues. The purpose of networking is to build relationships with people you don’t know in order to meet a prospective client. Remember, we are all at a networking event to meet others, so people are always open for a conversation — don’t be afraid.
4. Build genuine rapport
One preparation that is more important than an elevator pitch is the questions you ask people to build rapport. Business opportunities are built on trust and the quality of the relationship you invest in building. Getting to know people on a personal level by showing interest and asking questions, builds trust and likeability. It also makes it easier to contact them for follow up.
5. Always ask for a business card
When you are speaking with someone at an event, always ask for their business card at the end. This enables you to have information for you to follow up effectively. Do you always make contact with people you have met after an event?
