MYTH: “Some people just aren’t good at sales — like introverts”
10 examples of good sales and business development people (that are not the ones you would think).
It was the famous Brian Tracy who said:
‘I would rather hire an interested introvert for a sales role than an interesting extrovert’
There are still so many misconceptions about who is going to be effective at sales and business development.
Here is a list of 10 Sales/Business Development qualities that have nothing to do with personality or profession:
- A genuine interest in helping people
- The ability to build rapport with others
- A passion for the work one does for others
- Knowledge of one’s products and services
- An ability to communicate the work you do (in at least one of many different ways
- A belief that sales and business development are critical to business success
- Discipline to follow up with people you meet or work with
- An appreciation that in a service based business, selling work is a means to keep people in meaningful employment for the long term.
- Generousity, or a willingness to offer up something to someone else
- Optimism, and a sense of willingness to see a positive future
Despite the historical literature, good sales people are NOT necessarily:
- Arrogant or overly confident
- Charismatic and the life of the party
- Sociable and friends with everyone
- Aggressive and competitive
- Intelligent only
Effective sales and business development requires an individual to understand what contribution they can make. Nowadays, people can create more revenue sitting behind a computer online, instead of interacting with potential clients face to face. Be sure to find a place for everyone in your company to contribute to revenue generation.