StartU’s Review of CES: The Largest Startup Event on the Planet

Dan Eidell
Jan 24, 2019 · 4 min read

The following is a repost of this original article on StartU, an online media platform focusing on early-stage student- and young-alumni-founded ventures.

Each January, thousands of companies and almost 200,000 attendees descend on Las Vegas for the week-long convention showcasing consumer technology. Attendees choose from 40 conference tracks as they spend their week between three campuses that consist of over 2.9 million square feet and span nine iconic resorts and the Las Vegas Conference Center. Presenters, meanwhile, are organized into 25 different product categories and 24 marketplaces that group new or up-and-coming technology. By any measure, CES’s size is daunting.

The full scope of product categories covered at CES

Billed as “the world’s gathering place for all who thrive on the business of consumer technologies,” CES is a hotbed for innovation by global leaders and nascent startups alike. Since its inception over 50 years ago, companies have launched over 700,000 products at CES — everything from CDs and HDTV in the 1980s and 1990s through today’s artificial intelligence, augmented and virtual reality, and other smart technology. This year was no different, as attendees from 155 countries gathered to glimpse of the future.

The Startup Landscape

A prototype for Uber’s flying taxi

In addition to companies like John Deere and Segway, for example, the AI and Robotics portion of the conference featured several startups introducing consumers to new technology. Two manufacturers — Rover Speed and ForwardX — wowed travelers with AI-driven suitcases designed to follow their owners through airports. Rover Speed’s product still struggles to navigate itself when obstacles are in its desired path, and ForwardX did not offer trials of its product for parts of the week, but the promise of a smart suitcase that is competitively priced (Rover Speed’s suitcases sell for just under $500, while Forward X’s sleeker ones are $800) will entice many travelers in the years to come.

By virtue of location, these and other startups had the opportunity to connect with a set of attendees with interests and expertise extending beyond the startup ecosystem. CES boasts a separate area for those exhibitors and attendees with more specific interests.

Eureka! (Park, that is…)

CES’ Innovation Awards honor the companies that demonstrate exceptional design and engineering. Nuraphone’s hearing-adaptive headphones, available here, were one product to win such a distinction. Recently dubbed “the last headphones you should ever buy,” these over- or in-ear headphones use a short (under two minute) series of tones to tune themselves to the vibrations of a person’s ears. Then, based on that individual hearing profile, the bass, mid, and treble are fine-tuned to ensure that users hear music like never before.

Festiie is another company attempting to change how we experience music. Whether at a festival, concert, sporting event, or some other set of circumstances, most can relate to the chaos of trying to find friends or family when cell phones fail. At these mass events, cell disruption is all too common. Festiie (soon to be available for pre-order on IndieGoGo) uses radio technology and an easy watch-like interface to solve the problem. Their innovative use of the same technology that powers walkie-talkies has the potential to change group dynamic and make the classic “Where are you?” text obsolete.

These are only a few of the thousand-plus companies that Eureka Park had to offer. Perhaps not surprisingly, at least three others were present were previously profiled by StartU. Mira Reality (October, 2018), for example, was one of several augmented reality startups offering demos of its industry-defying headsets.

Meanwhile, Atolla Skin Lab (April, 2018) was represented by Sid Salvi, who spent the week describing the company’s mission to change how the cosmetics industry operates and better serve consumers. Throughout the week, attendees learned about the company’s mission to create a world in which “skincare is made for the individuals.” Atolla’s demonstration included product demos (for example, the swabs used to determine the oiliness of a person’s skin) and an explanation of how its offerings would use user-generated feedback to improve their individualization efforts over time.

Finally, Embr Labs (December 2018) real-time demos of its wearable, personalized heating and cooling bracelet. Curious consumers stepped up to the booth to evaluate the aesthetics of the product and, more importantly, whether it could deliver on its mission to alter how they were feeling. Few, if any, left disappointed, as one after another felt the desired temperature change transition from being localized (i.e., a spot on their wrist) to encompassing their full body. On days that regularly required attendees to walk 10 to 15 miles or more, this sudden burst of cool was a welcome treat.

To 2020, and Beyond

Odi et Amo

Shining a spotlight on things I like, don’t like, and everything in-between in the early-stage world