2019 Marketing Pulse |系列報導part3

Our power is our story! 前airbnb CMO Jonathan Mildenhall 的故事行銷魔力

Cindy Y.
Cindy Y.
Mar 22, 2019 · 2 min read
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第三位跟大家分享的演講者是前airbnb CMO Jonathan Mildenhall ,同時也是前可口可樂創意和策略負責人。一樣有著幽默風趣的舞台魅力,開場直接點破他打造Superbrand的秘密,那就是故事行銷!

Our power is our story!

Jonathan 分享了兩個airbnb的案例



Jonathan Mildenhall 認為在現今的行銷活動上,透過故事與消費者溝通是相當重要的,理性溝通很難去吸引和說服消費者,感性的故事議題較易吸引關注及產生共鳴。



安德網路- 值得信賴的社群行銷專家

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