See how your own HealthCare Bot Would look like in Action : Click here
You would have heard about chatbots. There has been a lot of chat about them chatting a lot. The tech titans have been investing heavily in them from Facebook to Google to Microsoft. Brands from Tommy Hilfiger to Pizza Hut have published chatbots. Even Joey from Friends now exists in chatbot format. We are hearing that they are revolutionizing the way we interact with the web and that branded apps are finally dead. So what are chatbots? Why would people engage with them? And what could they do for healthcare?
Some Stats before we see what chatbots can do for healthcare
You might think why won’t people want to talk with someone rather than use text to carry on conversation? Well, not really. Look at the rise and rise of conversational apps. They are now more popular than social platforms. From Facebook’s Messenger to WhatsApp, message apps are the preferred way for many to communicate.
In any minute, 20.8 million messages are sent on any given messaging `apps.Yes, there will be cases where people want to talk rather than use text, but chatbots can also use voice functions to hear and communicate using language. Interestingly, they can be programmed to use any language at all, including the use of regional dialects and slang. Of course there are limitations — currently — but a secret of successful chatbots is that they know when to hand over to a human, such as a healthcare professional.
The real benefit of these chatbots is the ability to enhance your patients experience with your brand
The change in people’s behavior is their expectation of receiving quick personalized information. People don’t want to wade through unhelpfully worded FAQs.
See how your own HealthCare Bot Would look like in Action : Click here
Good chatbots use the language people use. In fact, one of their strengths is that they can constantly learn the language people use to interact with them. This is also gold for organisations to learn more about their audiences.
People also don’t want to wait in a phone queue while being told ‘your call is important to us’ and, worse, be told someone will email them back in 24 hours. People expect information any time, any place, anywhere. If they don’t get it instantly, they move on.
And here’s another strength of chatbots. They don’t require an organisation to wait for people to visit their ‘owned channels’ of call numbers, websites, bricks and motor buildings or branded app. Nor do they require organisations to pay for advertising to get them there.
Chatbots can live on the channels that people are already using: Facebook Messenger, Twitter,WhatsApp,Slack, Skype etc. They can seamlessly fit within the flow of people’s lives.
In Summary
A chatbot offers a great user experience to patients without having to download or install an app. All they have to do is chat with the bot to get relevant answers to their queries.
See how your own HealthCare Bot Would look like in Action : Click here
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