Six Office supplies can drive your next marketing campaign
Do you find that those expensive newspaper or radio spots, in addition to the hundreds of flyers and social media posts you’ve created still leave your sales numbers wanting? Here’s another tactic that survey has already proven successful but relatively few companies are doing, so you can get a leg up on your competition.
According to a survey commissioned by the British Promotional Merchandise Association to determine how consumers that received promotional products are influenced in their purchase decisions, pens are the most common of the top branded products that consumers said they’re likely to keep at their desk (other choices include mugs, calendars, mouse mats, USB memory sticks, sticky pads or sticky notes and diaries).
Given how it’s rare for most people to get through a day at the office without needing a pen at some point, even Michael O’Leary, the chairman of Ryanair has been quoted as one to regularly purloin his pens particularly from hotels!
Among the promotional products that are likely to be kept the longest (at least one year), pens ranked fifth after clocks/watch, umbrella, mug and USB stick.
So how is this significant marketing-wise, you say?
When asked which products were the most useful and enabled the respondents to recall the advertiser’s message, respondents composed of office staff from finance, IT, retail, services, insurance, charity, and education sectors answered the following:
47.1% Mug
47.1% Pen
40.6% USB stick
36.7% Calendar
35.2% Diary or Notebook
When posed the following idea, “think of one promotional item, tell us your responses based on what you remember”, these were the responses:
- 55.9% said they have used the product several times.
- 34.3% said they had a favourable impression of the advertiser.
- 16.7% said they recommended the company or product.
- 15.1% said they purchased from the company that gave them the branded gift.
- 13.3% said they contacted the company that gave them the free promotional product.
Half of survey participants said that promotional products provide them with an incentive to take action.
58.6% of the survey participants agreed that promotional products, more so than all other advertising mediums combined are best suited for invoking loyalty to an event or cause.
When you take into consideration the powerful effect that promotional products have based on this survey, you should definitely consider planning on at least a small campaign to test out how giving away promotional products might work on your target consumers.
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