Rate3 x DATx: the Future of Advertising & E-Commerce
We are proud to announce our new partnership with DATx — a leading blockchain-empowered terminal for the future of decentralised digital advertising, with a key mission to help advertisers cut through the clutter of user behavioral data.
What does this Partnership mean?
This partnership is ideal because it combines the best of native advertising and e-commerce.
This means that DATx advertisers can tap into Rate3’s network of cross-border e-commerce transactions and improve their targeting. Likewise, Rate3 merchants can also utilize DATx’s advertising protocol to reach out to more targeted consumers.
Additionally, Rate3 consumers can tap on DATx’s incentive mechanism. DATx’s incentive mechanism encourages users to participate and provide feedback, which helps advertising platforms to enhance their user targeting algorithms in delivering relevant advertisements to their target audiences. Rate3 users can earn more incentives this way.
“We’re excited about this partnership with Rate3 and our collective future. Rate3 has been establishing strong partnerships with other merchants and creating an ecosystem of consumers and mechants. An integrated approach to advertising and e-commerce — through both DATx and Rate3 — aligns with our approach of creating a truly decentralised future,” shares Ralph Sas, Project Lead of DATx.
“DATx wants to create a new advertising ecosystem, where participants are incentivized to participate and provide feedback. This thus helps advertising platforms to enhance their user targeting algorithms. We believe that this helps our network of merchants and consumers. Merchants can send more targeted advertisements to consumers, thus driving more sales in the future. We truly look forward to providing more value-added services for merchants on the Rate3 network,” said Jake Goh, CEO and Co-Founder of Rate3 Network (RTE).
Together with DATx, we are excited to support developments to a decentralised world.
Rate3 is a decentralised dual protocol for cross-chain asset tokenization and identity management. The Rate3 Tokenization Protocol is an end-to-end protocol for tokenization on both Ethereum and Stellar, while the Rate3 Identity Protocol is a protocol to create and manage a unified cross-chain identity.