Marketing & Strategy Advisory Firm Fomocraft Places Bet On Royale
The uniqueness of Royale’s iGDeFi vision convinced them to join the Royale Kingdom early.
We have previously introduced to you several entities that invested in the Royale project during its Seed round. These named investors, namely Vendetta Capital and Kyros Ventures, quickly amplified brand awareness across the globe. Their strategic advice has greatly benefited the Royale ecosystem during its runup to the upcoming Token Distribution Event (TDE) on January 8.
Today, we want to introduce to you Fomocraft, a highly sought after startup marketing and strategy consulting firm. Critically, they were the first entity to believe in Royale’s iGDeFi vision and have been instrumental in getting our project to where it is today. Because they believed in our team and their own abilities to help us, they also participated in the seed round. Fomocraft continues to provide essential advice regarding our marketing, communications and overall crypto strategy today.
Fomocraft specializes in the Blitz Launch of crypto startups. Their strengths lie in brand building, narrative marketing and the ability to attract the best specialists to take up tactical roles to complete the team. They also provide product development strategy, specializing in crafting circular token economies that are robust in their value capture mechanisms.
Fomocraft was born in the crypto bear market. Two co-workers worked together to refine a mix of innovative marketing techniques and cryptoeconomic strategies that complemented each other well. They recognized the opportunity in DeFi early on in 2019. When DeFi Summer truly hit this year, they were ready. The first project they helped to successfully launch was MANTRA DAO, which saw a tremendous amount of buzz when it launched the same day as the Polkadot mainnet on August 18, 2020. They then went on to assist on the launch of Polkastarter, which was another successful project. What they learned was formalized into a unique integrated approach and a business — Fomocraft.
Co-Founder Joe Wong spent 22 successful years serving the brand across no less than eight countries in Asia, and he now lives in Shanghai. Moreover, Joe is a serial entrepreneur and investor. In 2016, he launched wtf* bikes, a fixed-gear bike business catering to avant garde bikers. Customers rode away with a one-of-a-kind bike created via a unique co-creation approach. During this time, Joe first experienced the crypto-world by accepting Bitcoin as payment. Ever since, he has been a passionate advocate for blockchain and cryptocurrencies.
Co-Founder Nicholas Krapels, who most people simply refer to as Prof K, is an American writer, educator, and entrepreneur also based in Shanghai. He teaches entrepreneurship and strategy in courses at Tongji University, SKEMA Business School and the University of Aberdeen. He previously helped to launch the DeFi options protocol FinNexus and, for a time, was the Director of Growth and Strategy at Wanchain, an interoperable platform enabling the transfer of digital assets between blockchain. He has been actively involved in the world of blockchain for almost 4 years now, helping cutting-edge blockchain projects in their strategy and development.
“From our first exploratory phone call with the team, we sensed the vim and vigor we always look for in successful entrepreneurs. The Royale team has the doggedness to pursue its lofty goals and the spirit to withstand all that you have to go through to get there.”
— Nicholas Krapels, Co-Founder of Fomocraft
Fomocraft’s focus is to help the Royale team to move toward a truly decentralized DeFi ecosystem. That premise rests on the three pillars of community building, brand awareness, and a robust value capture mechanism for the $ROYA token. In tandem with the other contributors to the project, Fomocraft is essential to “connecting the dots” between potential partners and the Royale team, the crypto economy and the real world economy, as well as integration with other protocols and blockchains in the ever-expanding DeFi industry itself.
We are proud to have Fomocraft onboard to help us bootstrap the Royale project. It has been our pleasure so far to work with them and we look forward to continuing to work with Fomocraft to make the best decisions for the development of the Royale ecosystem.
Fomocraft is a highly sought after startup marketing and strategy consulting firm that specializes in the Blitz Launch of crypto startups. On occasions, early stage startups are considered for incubation or acceleration when the founding team and the business strategy demonstrate potential and qualities Fomocraft look for. The Fomocraft mission is to “Put Wings on to Potential.” Follow their flight on Twitter.
Royale Finance is an industry-focused decentralised lending protocol. Its purpose is to create Web 3.0 smart-backed funding solutions using DeFi primitives in order to support the innovation of iGaming products and platforms. The combination of iGaming returns, uncorrelated to DeFi cryptoassets but powered by base layer DeFi protocols and coordinated by the robust $ROYA token economy, we call iGDeFi.