Process of naming and creating a brand for Oga
Studio on the go
Oga is an interactive studio that can be accessed anytime, anywhere.
We are striving to create a world where interactivity meets technology through the realm of fitness, wellness, and dance.
Oga is formed by a multidisciplinary team of developers, marketers, and designers who are passionate gamers, musicians, storytellers, and world builders.
What is Oga?
During our research stage, we came across the word, ọga. We found the word very versatile and easy to remember. Most importantly, the special character “.” under O, reminded us of the foundation of our interactive tech: pose points.
For the logo, we wanted an open and dynamic visual identity that portrays a fresh and strong image. The hexagon represents the shape of “O” strongly and rigidly, and surrounding it is a cluster of a well balanced alternative grid of dots that will represent our community. The special character under the “O” is portrayed as a dotted triangle that brings in the idea of balance and also acts as a minimal icon for a camera, which essentially is the only tool required to experience our technology.
Font
In the process of creating the “o” for our logo, we have developed a certain logic that can be used to create a whole new font family. We are planning to implement it in the future as efforts to enhance our design marketing activities.
The “ga” from the logo is essentially from a solid font family called Gilroy. We went for it because it is a powerful typeface with great versatility. This font is great for bold editorial statements, graphical prints or just as a simple logo. In simple words, the font stands out!
Color
We decided on 4 solid colors that will be used primarily to convey a playful, modern, and outgoing personality throughout our platform. As a digital product, we want our users to experience the future and this palette drives that belief. The prominent colors apart from black and white are radical red and spring green. Radical red portrays a feeling of passion and confidence, while the spring green supports the emotion for health and wellness.
Process
We went through several different methods for naming our brand. This is how we did it…
Method 1 - Competitor reference
We started by understanding how our competitors named their brands and the logic behind it. It was a very interesting activity that gave us insights and direction.
Method 2 - Company philosophy
Another method for naming our product was based on the idea of interactivity on a global scale. We wanted our common purpose to guide us and show us a path. So, we followed the three building blocks of interactivity and its relation to our product.
Method 3 - The before and after
In this method, we hypothetically list down the effects of our product before and after its launch. Through this, we identify the kind of impact we are creating and use it for coming up with different names. This activity also gave us a clear vision of what our purpose is.
Bring in the words!
After all the research and theories, we started bringing in words/concepts that suited us the best.
Exploring words through worlds
We started relating to the above concepts through similar words in different languages. So the first set of words was…
Oga was the obvious winner because of its personality and limited or unknown usage throughout the internet. It stood out for the whole team.
The second set of words
We had another round of words that came up after deeper research. These were rather complex but unique…
Annwn(pronounced as annoon) was the final one from this list as the meaning resonated very well with how we wanted to portray ourselves.
Battle of the names
After multiple conversations, debates, and research we had to let the names out for the world to react and decide. We started putting it up on communities and talking to people on what resonated the best. Especially the ones from the realm of fitness.
People love simple and friendly words. Especially words that can be used in a versatile manner from sounds to visuals and meaning. Oga just stood out for everyone. After all, it's about everyone who loves to experience a studio in their pocket.
