You won an award. Now what? (D&AD New Blood 16)
Last week, we were invited to D&AD New Blood’s private viewing at the Truman Brewery. Inside — a sea of young creatives with their most precious work — & heck are they talented!
At Ogilvy Labs, we love technology. But above that, we believe that the people behind technology drive innovation. Seeing some of the top young creatives talking about their work is hugely inspiring. D&AD describes New Blood as an “almighty grad show… bringing creative talent from around the UK to the attention of the industry; right at the moment they’re ready to be snapped up”.
With so many pieces of amazing work, it made our job difficult to create some top picks. So here’s our favourite three campaigns:
Carrier Bag Campaign — Hannah Packard
‘BA Graphic Communication with Typography’ at Plymouth Uni
Hannah’s frustration over the 5 pence carrier bag policy led her to look at how we use carrier bags in our everyday life. On average, we use a carrier bag for just 12 minutes from the shop to our home. Hannah has considered a life after those 12 minutes. Such as a ‘bike seat keeper drier’, ‘muddy welly boot holder’ and ‘wing mirror warmer’.
Because the Internet Vinyl — Abigail Fisk
‘BA Graphic Design’ at Middlesex Uni
Abigail’s promotional poster and vinyl cover design for American rapper Childish Gambino is stunning. The album, titled ‘Because the Internet’ has been designed to incorporate emoji’s. Abigail said the “album shifts dramatically throughout and the lenticular design of the vinyl cover allows for this to be reflected through the motion of pulling the record sleeve in and out of the acrylic case”.
Cardboard Home — Bronwyn Stubbs
BA Animation and Motion Graphics at Uni of Huddersfield
Bronwyn’s creativity and talent is clear. Her bold campaign for John Lewis demonstrates their products available in a fun and engaging way. Using electronics to create interactivity between the piece and it’s audience is genius.
You can reach out to Bronwyn on her website or email.
Stand out talent: Ryan Ho
Ryan’s work is beautiful. There is no question about it. His work rivals entire agencies and his attention to detail is astonishing. The truth is: too much of his work is good. We struggled to narrow it down to a single piece. I guess this is why he picked up a total of 6 awards.
You won an award. Now what?
D&AD saw the best in fresh UK talent in design and advertising exhibit their finest work for awards. The briefs set by companies such as Adobe, Amnesty, DAZED, John Lewis, Ford & WWF.
But did they land jobs?
Now this is a problem I personally have with creative industries and awards, not D&AD in particular. Awards exist to impress the industry, not function as real campaigns. And are the people attending exhibitions here to offer jobs to talented students? Or just simply to admire work for their own inspiration when they aren’t feeling it.
Tom Sharman — Social Media Strategist, Ogilvy Labs.
