How can freelance designers develop personal brands? Padengi’s story in social creator platform OGQ can be instructive
Social Creator Platform OGQ has recently launched a funding project to promote creative products of Padengi, an IP designed by a popular creator in OGQ’s multi-content market, Naver OGQ Market.
With OGQ’s A to Z Commerce Solution for creators, the creator of Padengi simply focused on the product design to gain competitive revenue sharing, and OGQ worked through the rest of the process, including manufacturing, logistics, customer service, marketing, and so on. (Take a look at the creative products in this project through the link below. 👇Limited products include tumbler, key ring, eco bag, leather wallet, stickers, and so on.)
The creator of Padengi is a Korean high-school-student who first started her journey of character design in Naver OGQ Market in 2018 July. Through actively communicating with fans and uploading Padengi stickers and illustrations to the platform, Padengi soon gained popularity in the Naver OGQ Market community.
In 2019, OGQ arranged and launched the first funding project for the creator to produce a stuffed toy of Padengi, which ended up with 399 supporters and over 15 million KRW.
With the successful funding project and OGQ’s promotion of Padengi contents, the lovely character with her representative blue skin and healing smile is now a quite well-known IP in South Korea. Thanks to all these, the young creator of Padengi has received several interview requests from prestigious platforms such as Naver and Kakao, and is witnessing an impressive start of her career.
To help content creators expand fan base and develop personal brands, OGQ has been supporting creators to produce creative products based on their IPs. Although most of creators in OGQ’s biggest multi-content market (Naver OGQ Market) currently are Korean based, the company has been preparing actively to invite more global designers and creators to its platforms.
Let’s look forward to witness the success of more content creators and freelance designers in OGQ’s for-creator platforms.
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For cooperation and inquiries:
expansion@ogqcorp.com
