14 відбірних есе для стартап-команд

Попередня колекція від Ігора Стефурака, менеджера по роботі з потоком проектів акселератора GrowthUP — «10 безкоштовних книг для стартап-команд» — зібрала достатньо поширень, щоб редакція Огеральд попросила про ще одну добірку.

«Галузь стартапів повна матеріалів від підприємців: уроки, експерименти, прогнозування майбутнього, аналіз невдач. Завдяки особливостям інтернет-бізнесу та авантюрним натурам засновників, написане рідко схоже на академічні тексти для кишенькового посібника по MBA. Навпаки, речення «живі», містять реальні цифри, а у коментарях можна посперечатися із Семом Альтманом (Sam Altman) чи Марком Састером (Marc Suster).

Відібрані мною есе — мала частина з того, що мають прочитати учасники студентської програми 99.7, на противагу «красивим» історіям від журналістів TechCrunch та VentureBeat.»

Seth Godin: Fear of bad ideas (12.2009)

14 відбірних есе для стартап-команд

«A few people are afraid of good ideas, ideas that make a difference or contribute in some way. Good ideas bring change, that’s frightening. But many people are petrified of bad ideas. Ideas that make us look stupid or waste time or money or create some sort of backlash.»

Paul Graham: How to start a startup (03.2005)

«You need three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible. Most startups that fail do it because they fail at one of these. A startup that does all three will probably succeed.»

David H. Hansson: There’s always time to launch your dream (03.2009)

«I’d love to start a company / become a great programmer / write an awesome blog, but there’s just not enough time in the day!» Bullshit. There’s always enough time, you’re just not spending it right.»

Evan Williams: Ten Rules for Web Startups (11.2005)

14 відбірних есе для стартап-команд

«#1: Be Narrow
Focus on the smallest possible problem you could solve that would potentially be useful. Most companies start out trying to do too many things, which makes life difficult and turns you into a me-too. Focusing on a small niche has so many advantages: With much less work, you can be the best at what you do.»

Gary Vaynerchuk: How Important is Failure Really? (04.2015)

«Is failing really that important? Should you believe it? Yes. Absolutely yes. Failure can teach you a tremendous amount.»

Justin Kan: How to do anything (03.2013)

«Many people, when faced with doing something new that they know nothing about, won’t ever get started. The project seems too daunting and they don’t have any context for even where to begin. In fact, in the very beginning, Justin.tv was exactly this type of problem.»

Naval Ravikant: How to pick a co-founder (11.2009)

«Picking a co-founder is your most important decision. It’s more important than your product, market, and investors. The ideal founding team is two individuals, with a history of working together, of similar age and financial standing, with mutual respect. One is good at building products and the other is good at selling them.»

Paul Buchheit: If your product is Great, it doesn’t need to be Good (02.2010)

14 відбірних есе для стартап-команд

«What’s the right approach to new products? Pick three key attributes or features, get those things very, very right, and then forget about everything else. Those three attributes define the fundamental essence and value of the product — the rest is noise.»

Steve Blank: Why the Lean Start-Up Changes Everything (05.2013)

«Launching a new enterprise — whether it’s a tech start-up, a small business, or an initiative within a large corporation — has always been a hit-or-miss proposition. According to the decades-old formula, you write a business plan, pitch it to investors, assemble a team, introduce a product, and start selling as hard as you can. And somewhere in this sequence of events, you’ll probably suffer a fatal setback.»

Fred Wilson: My Favorite Business Model (03.2006)

«Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc, then offer premium priced value added services or an enhanced version of your service to your customer base.»

Sam Altman: Black Swan Seed Rounds (06.2014)

14 відбірних есе для стартап-команд

«Great companies often look like bad ideas at the beginning — at a minimum, if it looks great, the seed round is likely to be overpriced, and there are likely to be a lot of other people starting similar companies. But even when I attempt to adjust for price, the hot-round investments still have underperformed.»

Fred Wilson: Valuation (07.2004)

«There’s this dance that entrepreneurs and venture capitalists do when it comes time to negotiate the economic terms of an investment. And it all revolves around valuation. The question is what is the fair value of the business? This supposedly establishes how much of the company the venture capitalists will own for their investment.»

Mark Suster: Invest in Lines, Not Dots (12.2010)

«In normal times investors will look for “traction” before investing. We want to make sure we’re in love. This sometimes frustrates entrepreneurs who just want to “get back to running the business.” But if you understand it you’ll see that it is perfectly rational and it should also influence how you form relationships with investors. And remember, if we get married you’re stuck with us, too.»

Reid Hoffman: What I Wish I Knew Before Pitching LinkedIn to VCs (10.2013)

14 відбірних есе для стартап-команд

«Entrepreneurs often ask me for help with their financing decks. Because we value integrity and confidentiality at Greylock, we never share an entrepreneur’s pitch deck with others. What I’ve honorably been able to do, however, is share the deck I used to pitch LinkedIn to Greylock for a Series B investment back in 2004.»

Інші колекції від Ігора: