How to Generate More Highly Qualified Leads with Facebook Leads Ads

Originally published here on Ohmylead blog

Back in 2015, Facebook announced a new type of lead generation ads for the great pleasure of all marketers around the globe: Facebook lead ads (FBLA).

Facebook Leads ads (FBLA) purpose is to help businesses to promote their products and services more effectively by giving the possibility to increase the number of leads without having to drive traffic to your site first. Usually, most users don’t want to fill up all the field of a form, Facebook does it automatically for them.

Research has found that 1.7 billion people log into Facebook each day. That’s a huge advertising opportunity but there are still some issues to solve in order to be sure to make the most of those ads. Indeed, your visual looks good, call to action is strong, and your offer is appealing. You’ve even added an attractive worded, pared back your lead form field to encourage quick submission.

But are your Facebook Lead Ads working in a sense of driving highly qualified leads? How to optimize your timing engagement and productivity with this tool ?