Gerald Zaltman receives major AMA Award

James Forr
Nov 4, 2018 · 2 min read

Olson Zaltman’s founding partner, Gerald Zaltman, has been selected as the 2019 recipient of the American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG) Lifetime Achievement Award. He will receive the award at the AMA’s Winter Academic Conference in Austin on February 23.

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Dr. Gerald Zaltman

Dr. Zaltman is the Joseph C. Wilson Professor of Business Administration Emeritus at the Harvard Business School and a former member of the Executive Committee of Harvard University’s Mind, Brain, and Behavior Interfaculty Initiative. He was previously Co-Director of The Mind of the Market Laboratory at HBS.

He joined the faculty at Harvard in 1991, after holding positions at the University of Alaska, Northwestern University and the University of Pittsburgh. He is the author of numerous books, including How Customers Think (2003), which has been translated into 15 languages; Marketing Metaphoria (2008), co-authored with Lindsay Zaltman; and, most recently, Unlocked: Keys to Improve Your Thinking (2018).

His many awards include the 2015 Sheth Foundation Gold Medal for Exceptional Contributions to Marketing Scholarship and Practice, MIT’s Buck Weaver Award sponsored by General Motors in 2008 for outstanding work in bringing knowledge and practice together, the ARF Member Recognition Award in 2007, the JAI Press Distinguished Scholar Award from the Society for Marketing Advances in 2000, and the Knowledge Utilization Society’s Thomas J. Kiresuk Award for Excellence in Scientific Research in 1992. He also was named an American Marketing Association Fellow in 2015. Earlier this year, a collection of his research was published as part of SAGE Publishing’s Legends in Marketing series.

Dr. Zaltman’s work has been featured in mainstream media outlets such as the New York Times, Fortune, Forbes, Harvard Business Review, and Fast Company.


James Forr is Head of Insights at Olson Zaltman.

James Forr

Written by

Market researcher, baseball history nerd, wannabe polymath, beleaguered father of twins

Olson Zaltman

Olson Zaltman is a pioneer in the use of brain science for market research and consulting. Founded in 1997 and based in Pittsburgh, we help industry leaders - many in the Fortune 100 - understand their customers and themselves using qualitative research and insights.

James Forr

Written by

Market researcher, baseball history nerd, wannabe polymath, beleaguered father of twins

Olson Zaltman

Olson Zaltman is a pioneer in the use of brain science for market research and consulting. Founded in 1997 and based in Pittsburgh, we help industry leaders - many in the Fortune 100 - understand their customers and themselves using qualitative research and insights.

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