Design Case Study: Transforming Inspection Reports at OLX Autos
400 decision making points are involved in buying a car. This presents a design challenge, especially with inspection reports. Inspection reports are part of an ad listing. However, Inspection reports can be difficult to read over and understand for the typical buyer of a used car.
The goal
Ensure car ads display information in an easily digestible way. This will improve the car shopping experience, ensure buyers find the car that best suits their needs, and boost conversion rates for sellers.
Our approach
“We wanted to help users analyze and compare cars quickly. On average, there are 400 decision points involved in buying a car, which presents a design challenge. We started by analyzing inspection reports that contain hundreds of data points about the status of the car. Most of them are not understandable by the buyer. Only certain visual and major repair points are required to make a decision. We started curating data points which a buyer really wanted to see,” details Bhavik, Senior UX Designer at OLX Group.
Our solution
Previously, OLX Autos car ads consisted of a main classifier, secondary classifier, and decision helper. The issue was, unless you knew a ton about cars or had time to sort through the information, it took too much time to understand all the essential car details.
So, Bhavik and his team designed a cleaner ad structure for better information consumption. The new ads included: 1) A Main Summary which includes a gallery, information sections (prices, services, etc), and other vehicle. information OLX confirms for the user.
2) A Visual Mapping Widget that shows dents, scratches, repaired parts and more via an easily navigable car map and decreases complexities by simplifying information and focusing on user needs.
A Binary Information Widget which makes the inspection report understandable for non-technical users, simplifies the technical report with ‘OK’ and ‘Not OK’ responses for questions and categorizes major parts of the cars, such as engine condition, interior condition, brake condition, etc.
This is how we allow non technical car buyers to have a better understanding of the car status, compare cars and take an informed decision based on data translated into clear insights.
