Product Case Study: 3 Ways OLX Autos Has Improved the Car Trading Experience

The challenges & our approaches: Solving the key issues with online car buying and selling

With 5,000+ employees and 500+ inspection centers across the Americas, Asia, and Africa, OLX Autos manages a truly global car marketplace. To transform the auto industry for the better, we need our solutions to scale while still catering to the unique needs of our users and team members, from Indonesia to Nigeria to Mexico.

“We’re building a holistic experience and delivering peace of mind. This requires a mix of technology and a human touch. We want the app to feel like you’re doing business over a cup of tea or coffee,” says Jasjit.

Driven by our mission to revolutionize the car selling process, we set out to build solutions. For each challenge, we focused on leveraging better technology, design, and processes to elevate the user experience.

Challenge #1: Buyer-seller interactions are inefficient

The issue

Margins can get thin in the used-car business. On OLX platforms, dealers and sellers have too many questions to answer, making it hard to prioritize leads. Since dealers and sellers are busy, buyers have to wait too long to get answers to questions. Simply put, communication takes up too much time and resources.

The goal

Optimize buyer-seller interactions to ensure buyers as well as dealers and sellers can operate more efficiently. This will increase seller profitability, improve the used-car trading experience, and create an overall more harmonious and prosperous ecosystem.

Our approach

Reposition the chat on OLX as a facilitator that helps transactions move from product and price negotiations to agreements and deals.

Our solution

Build tools to streamline and automate buyer-seller interactions. Those interactions will include Negotiations before the final deal is closed. For Sellers — Negotiations are a great way to dispose products and drive sales. For Buyers — Negotiations meet multiple needs: Rewarding them with a sense of fulfilment, monetary benefits, affiliation etc.

Changing the journey for both sellers and buyers
Auto answers and smart replies for sellers
Helping the buyers to offer the right price based on AI recommendations
AI cloud of questions model to help the buyer

Challenge #2: Car ad listings are too complex

The issue

400 decision making points are involved in buying a car. This presents a design challenge, especially with inspection reports. Inspection reports are part of an ad listing. However, Inspection reports can be difficult to read over and understand for the typical buyer of a used car.

The goal

Ensure car ads display information in an easily digestible way. This will improve the car shopping experience, ensure buyers find the car that best suits their needs, and boost conversion rates for sellers.

Our approach

The original car listing

Our solution

Previously, OLX Autos car ads consisted of a main classifier, secondary classifier, and decision helper. The issue was, unless you knew a ton about cars or had time to sort through the information, it took too much time to understand all the essential car details.

Different iterations of design from the old ad listing to the current one.
Bhavik and his team designed a cleaner ad structure for better information consumption. The new ads included aMain Summary which includes a gallery, information sections (prices, services, etc), and other vehicle. information OLX confirms for the user
A Main Summary 3 sections
Visual Car Mapping Widget
A Binary Information Widget

Challenge #3: The car moving process has too many bottlenecks

The issue

Moving cars from A to B (and C), from our warehouses to OLX Autos locations and to customers required too much manual effort via phone calls, messaging app communication, spreadsheet data entry, printing out paper and more. It’s super hard to scale and takes up precious work hours for our purchase center managers (owns the car handover process), warehouse managers (owns inventory management), and drivers (moves cars from OLX Autos locations to customers).

The goal

Streamline the entire car transit process by improving the efficiency and visibility of our driver network. Ultimately, we want to get cars to market faster.

Our approach

Our solution rested on building a driver app, enabling smarter job allocation, improving navigation, implementing a digital handshake for handover, and maximizing visibility.

Our solution

We created an app called Transfr that does the following: Enables our drivers to choose their next job from a schedule, eliminates paperwork, with driver contracts signed digitally, automates system updates by scanning QR codes and Ensures all items are collected via a digital checklist.

Actions with big target areas for people on the move were used (i.e large action buttons), and high contrast components were used as most users use low-end devices and are in the sun most of the day

The results: Building a better future for the auto industry

Our hard work has benefited all users on OLX Autos. The numbers speak for themselves.

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Our purpose is to shape the future of trade to unlock the hidden value in everything. Serving hundreds of millions of people every month across five continents, our well-loved consumer brands include OLX, OLX Autos, Otomoto, Property24, and more.

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We are one of the world’s fastest-growing networks of trading platforms, operating in 30+ countries, with over 300 million Monthly Active Users.