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OMFGCO
OMFGCO
Every Decision is a Brand Decision
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Your Brand is You

Who are we? We’re OMFGCO. Who are you? Someone with a company, a vision, a brand or an audience that is trying to marry these things. This is the second installment in our series “Every Decision is a Brand Decision.” You can find the first here.


Think Small

Demographics are bullshit. Here’s why:

The “mass market” is a concept, not a real thing. As Seth Godin eloquently explained in his book We Are All Weird, the mass market doesn’t actually buy anything, because it doesn’t exist. Individuals buy things. We are individuals: human…