The Rise of Messaging Apps
It was good in old days to support your customers with emails and calls. However, emerging technological developments led to big game change. First, it was inspired by social media and than Instant messaging and of course bots!
As Mark Zuckenburg has emphasized that”Messaging is one of the few things that people do more than social networking.”, messaging apps are becoming the new ecosystems for a world of instant services.
The way people interact on messenger apps and the convenience and structure of the whole process is the major point that differentiates these channels from the traditional methods like e-mails or calls. Because messengers provide long-lived, continuous, real-life, and multi topic conversation to the users, messengers have became the best digital representation and option for your customers.
Why Messaging Apps?
Thanks to more affordable devices, decreasing data costs and new & trendy features, today, more people are using messaging apps more than social media platoforms.
The more these messaging apps are attracting billions of users and keeping them active, the overall messaging apps are entering a whole new level.
Today, the users around the world are not only using the apps to chat with friends or exchange pictures videos and GIFs but also to connect with brands, merchandises or even governmental entities.
Additionally, because chat apps have higher retention and usage rate compared to most mobile apps, these platforms creates an extremely important demographic data and user base for brands, advertisers and publishers.
According to Business Intelligence’s ‘The Messaging App Report’, here are some key takeaways:
· Mobile messaging apps are massive. The largest services have hundreds of millions of monthly active users (MAU). Falling data prices, cheaper devices, and improved features are helping propel their growth.
· Messaging apps are about more than messaging. The first stage of the chat app revolution was focused on growth. In the next phase, companies will focus on building out services and monetizing chat apps’ massive user base.
· Popular Asian messaging apps like WeChat, KakaoTalk, and LINE have taken the lead in finding innovative ways to keep users engaged. They’ve also built successful strategies for monetizing their services.
· Media companies, and marketers are still investing more time and resources into social networks like Facebook and Twitter than they are into messaging services. That will change as messaging companies build out their services and provide more avenues for connecting brands, publishers, and advertisers with users. (Source: Business Insider)