5 Tips to Increase Mobile-First Conversions, Evaluating Online Shopping Trends for M-Commerce in 2021
Expert advice for a successful 2021 holiday season with the latest mobile e-commerce topics to increase consumer sales
M-Commerce has shown impressive growth and performance since the last holiday season.
Just as e-commerce alone has revolutionized browsing with user convenience, cellular trade is the revolutionary next step of this process. Already, mobile accounts for over 67.2% of all e-commerce.
Look no further than the holiday season for cellular’s impressive performance as a new favorite shopping medium.
Last year alone buying on smartphones jumped 25% to $3.6 billion, making up 40% of the total online spending for Black Friday 2020. Digital phone business sales also made up 37% of sales on Cyber Monday 2020, according to Adobe Analytics data.
Learn how to optimize your store with our strategies and tips for mobile-first browsing to keep you ahead of the game for e-commerce holiday planning.
Use Mobile Visual Search to Improve Product Navigation
Visual search has been an amazing advancement for the product discovery process. Image-based searches allow for much more accurate product results, identifying exact match options to fit their intended style.
The inclusion of smart camera search, such as OMNIOUS.AI’s smartphone camera search, is a key example of further optimization. With most smartphones equipped with a camera, utilizing this feature to provide the ultimate convenience of “see, search, buy” is an excellent motivation to entice customers into cellular purchases.
Refine Smartphone Shopping Cart Features to Help Prevent Cart Abandonment
Shopping carts bridge the gap between browsing and buying. Therefore, having the best shopping cart software is vital for cell phone buying.
It is important to prevent mobile-first browsing from appearing inconvenient in any way when compared to traditional desktop searching. At the end of the day, consumers will choose the cellular browsing experiences that seem most accustomed to their phones.
To ensure a phone-optimized experience, check that your mobile shopping cart is capable of these three attributes:
1. It stores all product information.
2. It’s a gateway for order, catalog, and customer management.
3. It renders product data, categories, and site information for user display.
Improve Cellular Browsing Personalization with Proper Data Usage
Cell phone searching can produce a lot of valuable data that can be used to ensure consumers receive the best possible experience. Ensuring this data is being put to the best use will help build the best foundation for phone-first purchasing.
Personalization is not a new concept in business, but it is definitely going to be a key factor in the success of smartphone transactions. The more customized you can present information on a small screen, the more relevant that data is likely to be.
Update Your Smartphone Recommendation Engine to Effectively Raise Sales
Similar to website e-commerce, recommendations play an important role in customer retention and satisfaction. Despite the major differences of digital phones (smaller screens, different interfaces, and touch screens), mobile-first consumers expect similar treatment as they receive on websites.
We will discuss more on the general experience expectations, but for now let’s focus on one element: recommendation. With a proper cell phone shopping cart and smooth product navigation, personalized recommendations based on specific user preferences can increase sales and elevate the overall smartphone-shopping consumer experience.
Ensure an Overall Focus on Digital Phone User Experience to Best Fit the Platform
The creation of user experiences for handheld and wearable devices is known as smartphone UX design. Designers build solutions to address the specific needs and constraints of cellular users.
To improve on-the-go interactive experiences, designers prioritize accessibility, discoverability, and efficiency. Browsing experiences must be compatible with smartphone settings and mobile traffic.
In smartphone UX, attention spans are short. Users expect outcomes quickly, with little effort and no friction. They are frequently distracted. Signal and power outages are common concerns. These people frequently stroll while thumbing their gadgets.
Mobile shopping needs to accommodate all these factors to provide users the best experience.
M-Commerce is on the Rise
Thus far, mobile purchases have accounted for 73% of all retail e-commerce sales in 2021.
Since 2016, cellular transaction growth has seen an average year-on-year increase of 33.8%. The growth of smartphone-based commerce is expected to continue and looks set to increase by 22.3% to USD $3.56 trillion by the end of 2021.
Using these tips, you can make the most of this rising platform, bringing your entire store to their back pocket.
