Trending Technology Solutions for the Evolving Fashion Industry
From Automated Product Tagging to AI Image Recognition online, Combined Tools for the Future of Retail Experience
OMNIOUS.AI’s solutions are multifaceted approaches to solve common (and often detrimental) problems that occur from running a fashion e-commerce business.
Solving these problems takes many different approaches, each equally valuable in its own right. This varied focus ensures that nothing slips through the cracks, for instance even if inaccurate tagging is your biggest issue, there may be other underlying issues such as consumer confusion in product navigation and other disruptors to their buying journey. These additional challenges can cause just as much grief but have been masked by the major problems with tagging.
Teamwork is Just as Important for AI Solutions as it is for Businesses
You can not operate all by yourself. You need your employees, your suppliers, your customers and many others. While some things may seem to fall into one person’s responsibilities, that doesn’t mean something else will not arise that requires another person. OMNIOUS.AI is a team with different specialties and varied remedies to cure what is ailing within your business. We work hard to cover all the bases and ensure things will be running smoothly long after our initial work is done.
Our Employee of the Month: Visual Search
One aspect of the OMNIOUS.AI team is Visual Search. With OMNIOUS LENS we provide the smart camera capability, allowing customers to search your business with their own images to find potential matches. Visual Search is revolutionizing the fashion industry, allowing consumers to shop the way they want to.
With Visual Search it’s easier than ever for them to find items that match their own styles and needs. While it may seem like a luxury, this tool has proven vital to remain competitive within the fast pace fashion industry, especially as more and more competitors adopt this technology. Forever21 increased AOV by over 20% through visual search, and BooHoo celebrated an 85% higher conversion rate for those using camera search in comparison to those who did not.
From Wayfair to Walmart, visual search is gaining traction outside of the fashion industry, but in a field where looks make or break the sale, it remains a fierce motivator. This tool may not be the reason a company turns to OMNIOUS.AI, but as I show through an example, it can easily become the greatest benefit from your time with us.
Real-Life Applications of Fashion AI in e-commerce
Ably, an online fashion retail store experiencing a recent surge in customers was struggling to create an optimal online shopping experience for its customers. Potential customers were struggling to find the products they wanted due to abundant labeling errors and a lack of specific filters within Ably’s website. Even basics such as color proved to be nearly unsearchable due to flaws with their tagging and search filters. While they had an incredible demand, their customers were not buying as much as they wanted to due to how chaotic and complicated the search process was.
OMNIOUS.AI was brought in to find a solution. The OMNIOUS TAGGER allowed for a complete overhaul of product tagging, eliminating the human errors harming product navigation. Some AI solutions may have stopped there, the main issue had been dealt with after all, but Omnious compliments their services with a multi-faceted approach to cover all angles and prevent new ones from cropping up. OMNIOUS LENS, and the mobile Visual Search solution took the company’s turnaround to a whole new level, allowing Ably to reach their fullest potential.
Automatically Solving Out of Stock Issues for Mobile Commerce
OMNIOUS LENS ensured shoppers didn’t get lost as a result of sold-out or unavailable products. The visual AI engine automatically identified the products in images (including clothing, shoes, bags, jewelry, and fashion accessories), and made insightful recommendations of items related to those the customer had shown interest in.
Thanks to the initial problem resolution from the OMNIOUS TAGGER and the service advances from the OMNIOUS LENS, Ably’s MAU (monthly average users) improved by roughly 300 percent over the course of one year and has become one of the most valuable businesses in Korea’s fashion e-commerce app industry.
Being flexible is a great quality to have within a constantly changing industry. While we like to think of our company best, sometimes issues escape our grasp or remain hidden until most damaging. OMNIOUS.AI works to prevent any problems from sneaking up on you by providing an all-encompassing solution that spreads its focus and aid.
Visual Search through OMNIOUS LENS allows you to provide consumers the most convenient way to buy what they see. Help show your business’ vision by allowing customers to search from theirs.
Read more about Visual Search: https://medium.com/omnious/the-future-of-retail-experience-tools-for-shopper-retention-a351ca132776
