Digital wallet Re•money: secure payment and customer loyalty

Andjela Djurovic
Omninext
Published in
3 min readAug 13, 2020
Re•money: Digital Payment

Digital payment system, i.e. the possibility to transfer money via electronic media, has become very popular and advancing in the recent period. This field is facing the emergence of innovative payment methods. Especially with the simple software solutions which allow to carry out money transactions via mobile devices.

It is the circuit possible to manage via app and personal account. The transaction can be implemented by transferring money to the users that are in the same circuit.

Digital wallets often are in the form of apps on mobile devices. It is enough just to find a compatible terminal in order to carry out the payment.

Re•money

Re•money is a digital platform that boosts the network of the points of sales, by being also a loyalty tool allowing the accumulation of credit (cashback) for each purchase made, to be spent in the Re•money circuit, including the stores belonging to the Re•money network and monitor the exchange history.

Wireframe: Miro

It includes an evolved digital wallet concept in which customers accumulate credits (cashback) by purchasing goods and services in the same way they are used to doing so. The credit can be spent in the same store or in all those belonging to the Re•money circuit. Integrates a loyalty program and other commercial services to provide a platform for Partners that allow them to meet and develop customers. The virtual “wallet” reports the balance of credits by the various actors, together with the history of transactions.

There are a lot of benefits for the use of Re•money Digital Wallet:

  • Convenience — paying without cash or a card, just simply put your smartphone on a terminal and it is easier not to carry a real wallet with cards and cash;
  • Organization- it is possible to see the history of transactions, to save the time by looking for the receipts, loyalty cards etc;
  • Better security — it is more safe because digital wallets cannot be stolen, so it is way less stressful and time-consuming.

This platform offers a profiling and “communicative/commercial targeting” program that collects, analyzes and consolidates data (for example profiles) in order to suggest marketing actions (for example, offers on interests or purchasing trends).

Each customer can spend their virtual credit at the stores of the Re•money circuit, manage his digital wallet, pay cashless and get cashback for each transaction. On the other hand, partners can attract new customers, gain visibility and benefit from marketing services within a circuit of loyal users linked to the platform. Re•money offers a possibility to exchange (sending or receiving) money in the partners’ network. Business users, in this mode, can select a contact and proceed to enter the figure to be paid.

Re•money loyalty rewards programs are linked to the particular circuit of stores. Using this kind of app is enough just to register and make an account for the website or an app and sync your credit card. Each time you are buying something on that card you can receive a cash back.

Merchants participating in the Re•money circuit distribute the cashback accrued during purchases to final consumers.

We integrate Re•money methods of payment within our platform for Ho.Re.Ca sector HIVE, where the payment page contains the external link leading to the Re•money platform, which makes the payment process easier and more efficient.

If we have intrigued you and want to know more about Re-money, you just have to follow us to hear about further plans and development of the project.

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