Platform and Feature Updates May — July 2020
At Triton Digital, we’ve been hard at work on a number of new developments within the Omny Studio platform. Continue reading for an update on what we’ve been up to, as we continue to work remote!
Granular, feature-based user permissions
Our customers have told us time and again that the ability to have unlimited users is among their favourite things about the platform. That’s now a whole lot easier to take advantage of, with the addition of enhanced user controls within the platform.
Want to give someone analytics-only access across all your programs? Give them organization-level analytics-only access — or configure their access differently for each program.
Want to add more than just a few new users? Our bulk user-import tool lets you add and set permissions for hundreds of users at once!
How long are people listening for? Compare Clip Consumption!
Omny Studio already has consumption analytics at the clip level, which allows users to get a snapshot of how listeners are engaging with their content, down to the second.
Now, it’s possible to see that data combined at a program, network or organization level. Learn more here.
This data is gathered from Omny Studio embed plays as well as from custom players, which integrate with our consumption analytics API.
Choose the date range for the published clips you want to aggregate, the episode length (under 15 minutes, 15–60 minutes, over 60 minutes or all clips) and the consumption source — embed players, custom apps and more.
Gain insight into how listenership on these sources have changed compared to the previous period, and use this data to refine your content!
Omny Campaign Manager Forecasting
The OCM forecasting tool allows you to predict how much estimated inventory (how many ad slots) you will have available — based on historical and missed impressions. From here, all it takes is the click of a button to create a pre-filled flight based on your forecast report!
Secure Distribution Capabilities
Whether it’s giving listeners access to premium content, offer an ad-free version of your main feed, or experiment with individual feeds for each listener, Omny Studio’s new secure distribution capabilities unlocks lots of different distribution options.
Get in touch if you’re interested in being one of the first users of Omny Studio’s Restricted Access feature!
Minor improvements
Smaller features and tweaks, but great quality of life improvements.
Notes field for playlists
A growing use-case is to distribute similar content to different platforms but with different audio settings, e.g. submitting a feed to Google Assistant and a different one to Amazon Alexa. To do this, a publisher might have one or more playlists with the same name which makes it impossible to tell them apart. Problem solved with playlist notes 😊
Tracking Downloads from Custom Sources
You can now attribute and track download playback destination “source” from custom players, apps or websites by specifying a utm_source URL parameter value on the MP3 download URL, embed player URL or Omny.fm web player URL. Learn more here.
Coming Soon…
Network permissions
If you like the Organization and Program-level feature-based permissions, you’ll love Network permissions. We’re gearing up to make it possible to seamlessly manage a network within an organization autonomously.
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And that takes us up to now, over halfway through 2020!
For all of our users, partners and friends out there, stay safe, take care, and we’ll talk to you again soon!
💚 the Omny team at Triton Digital
