Consumption Analytics for Apple Podcasts

As it is widely known in the industry, a large portion (approx. 80%) of podcast listening is happening in Apple’s Podcasts app. Up until now, there has been a lack of insight into granular listener consumption data of podcasts such as where people listen, skip or stop from the Apple Podcasts app.

Through new research and development efforts, we are excited to announce we can now track and report consumption data from roughly 30% of podcast plays through the Apple Podcasts app using a new proprietary Omny Studio analytics algorithm. For the tracked users, the report will be able to show where listeners listened or skip, start-at and drop-off points within seconds accuracy.

Video demo: https://www.youtube.com/watch?v=MYsH0mE6QCo