Google Analytics tracking for embeds

Omny Studio team
Omny Studio Product Updates
1 min readJun 19, 2018

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Integrate your own Google Analytics tracking ID to analyze your listeners on the embed player.

What data will be reported

Once configured, the embed player Google Analytics tracker will report pageviews for users loading the embed player with anonymized IPs.

The tracker will also send the following events in the “Omny Studio Audio” event category:

  • “Play” — when the audio has started playback
  • “Played 25%” — when the audio has passed 25% of total duration
  • “Played 50%” — when the audio has passed 50% of total duration
  • “Played 75%” — when the audio has passed 75% of total duration
  • “Played 100% — when the audio has passed 99% of total duration (this overcomes a limitation with some browsers under-reporting played duration)

The clip title will be set as the event label for each event. (Due to event label length limitations, the program name is not included)

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