Omny Studio helps podcasters and advertisers prove on-demand listening

We’re excited to announce the most recent development in our Omny Studio audio-on-demand platform. Verified listens and new consumption analytics finally solve one of podcasting’s biggest problems: deeper measurement of on-demand listening.

Providing detailed reporting about how digital audio on demand is consumed is a world-first and we’re very happy to be tackling the problem of measurement in podcast listening.

“Currently, good podcast hosts offer visibility on download numbers, device type, players and geography” said Omny Studio Head of Content, Matt Saraceni. “However, we wanted to go one step further — how many people can we verify listened to the whole thing? What percentage of people heard 25% of the episode? 50%? 75%? At what exact point in the audio do most listeners tune out? All these insights provide a deeper, never-before-seen understanding as to how on-demand audio is being consumed”.

At release these insights will be available across Omny’s suite of players. Embedded widgets, playlists and Twitter posts will all initially offer consumption analytics. Further development is planned to roll out this same reporting for mobile apps and other platforms. The team at Omny Studio have also designed a solution that brings consumption analytics to podcasts.