On-demand ad capabilities

Omny embeds are now capable of serving on-demand ads through an integration with Triton’s TAP for podcast ad serving platform.

The benefits of the on-demand audio ads are

• Native ad experience for the listener with ad progress bar and indicator
• Verified ad impression tracking
• Ad companion image and click-through support
• Proper frequency capping with listener ID support
• Pre-roll will have the intended behaviour of always playing before the content (even if user seeks anywhere in the media to start playback)