Balenciaga, Sad Dogs & Provocative Marketing

Matt Klein
On Advertising
Published in
6 min readDec 16, 2022

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Earlier this month, Balenciaga was rightfully called out for its campaign featuring children holding BDSM teddy bears, and a $3,000 handbag positioned atop Supreme Court papers ruling on child pornography.

That this is even a sentence is absolutely. fucking. astounding.

Since the backlash, there’s been a whole lot of “how could this happen?” …both externally and…

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Matt Klein
On Advertising

Cultural Theorist + CyberPsychologist + Strategist. Foresight Lead at Reddit. Newsletter analyzing the overlooked: ZINE.KleinKleinKlein.com