Modern Religions for A Lonely World

How the Carnivore Diet, Potter, Swifties and cyrpto grant us what we need most

Matt Klein
On Advertising

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Meet Liver King.

He’s a media personality caricature repping the “all meat diet.” He chomps animal brains to win big in the attention economy, as much as he fights for the reassessment of what a more nutritious diet may entail.

His success primarily lies in the former: attention.

Many dismiss his honesty. There are countless videos “exposing” his regimen and potential steroid use. But it’s moot. Controversy only adds to his hyper-masculine mythology.

His Carnivore Diet has been around for as long as the internet has. The pitch ranges from weight loss, increased energy, higher testosterone, and mental clarity.

But several more drivers are now giving this “lifestyle” newfound energy.

Firstly, it’s never been easier to get in touch with a tribe of like-minded thinkers. Often exposed via algorithmic means, an odd practice effortlessly reaches millions today. A video — or the mere thumbnail of one — is an invite for new, potential inductees. With this, we can now choose our own adventure of truth and determine what’s healthiest for us.

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Matt Klein
On Advertising

Cultural Theorist + CyberPsychologist + Strategist. Foresight Lead at Reddit. Newsletter analyzing the overlooked: ZINE.KleinKleinKlein.com