Will Smith, Cultural Synchrony & A Climate Crisis

Matt Klein
On Advertising
Published in
4 min readNov 2, 2022

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Let’s zoom out to set the stage.

We’re heading full speed down the Long Tail of the Creator Economy. The cumulative 99% of Creators are competing with the traditional 1% (institutions). The niche is flourishing — winning even — and we’re beginning to finally find representation in our products and titles. There’s something for each of our tastes. Communities too. It’s never been…

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Matt Klein
On Advertising

Cultural Theorist + CyberPsychologist + Strategist. Foresight Lead at Reddit. Newsletter analyzing the overlooked: ZINE.KleinKleinKlein.com