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Skeptically examining communication, technology and culture.
Meta Trends: 2021
Overlooked Trends: 2021
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Matt Klein
Jan 25
The Meta Trending Trends: 2021
Top 19 Overlapping Cultural Trends From 30+ Reports
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The Problematic Fakery Of Lil Miquela Explained — An Exploration Of Virtual Influencers and…
The Problematic Fakery Of Lil Miquela Explained — An Exploration Of Virtual Influencers and…
Just as robots replaced the factory workers, and the drive-through workers were outsourced to India, those employed to yacht the world…
Matt Klein
Nov 19, 2020
America’s Dark Reality: Brands’ COVID-19, Election, Climate And Social Campaigns Are Our Hope For…
America’s Dark Reality: Brands’ COVID-19, Election, Climate And Social Campaigns Are Our Hope For…
When the U.S.’s climate inaction is being considered a breach of the constitution, mask wearing has become politicized, and funding toward…
Matt Klein
Oct 22, 2020
50 Million Join The ‘Creator Economy’ As New Platforms Emerge To Help Anyone Produce Content And…
50 Million Join The ‘Creator Economy’ As New Platforms Emerge To Help Anyone Produce Content And…
Warhol declared, “In the future, everyone will be world-famous for 15 minutes.” But was not predicted was that everyone’s “fame” would be…
Matt Klein
Sep 23, 2020
Latest
Power To The Players: Inequality & Taking Down The Man
Power To The Players: Inequality & Taking Down The Man
To understand anything in culture is to understand our rampant inequality and disdain toward the system
Matt Klein
Apr 1
What’s In An Age?
What’s In An Age?
On generation-generalization and the real ways we’re different from our parents
Rachel Benner
Mar 13
Instagram is Dying A Slow Death
Instagram is Dying A Slow Death
In the era of fast-moving technology, nothing is permanent.
Maha Jabbar
Mar 8
Why We Need The New Rosetta Stone for Gen Z
Why We Need The New Rosetta Stone for Gen Z
The cliché goes: a picture is worth a thousand words.
Matt Klein
Mar 2
Is Dispo, David Dobrik’s Nostalgic New App, The Future of Tech?
Is Dispo, David Dobrik’s Nostalgic New App, The Future of Tech?
Dispo framed and captured the zeitgeist perfectly.
Matt Klein
Feb 17
The Magic of the Momfluencer Aesthetic: How to Sell the Unreal… And QAnon
The Magic of the Momfluencer Aesthetic: How to Sell the Unreal… And QAnon
Tupperware parties evolved.
Matt Klein
Feb 16
What the GameStop Implosion Means for Marketers
What the GameStop Implosion Means for Marketers
Where once there was Warren Buffett and Michael Burry, now there’s Redditors with names like RoughCarrot, Codeine_dave and UltraTunaMan.
Phil Edelstein
Feb 9
The Overlooked Trends: 2021
The Overlooked Trends: 2021
What none of the 30+ reports brought up, but should have
Matt Klein
Feb 4
The 8 Pieces to a Positive Rebrand
The 8 Pieces to a Positive Rebrand
A framework for kickstarting any branding project, applied to an organization in dire need of one.
Nick Straughn
Jan 9
How to save Advertising Agencies
How to save Advertising Agencies
Everybody seems to be looking for the next thing for ad agencies.
Stavros Kontaktsis
Jan 5
The Flip Side of Social Media
The Flip Side of Social Media
Ways to avoid the fishbowl
Jessica Stan
Jan 4
The illusion of free will or why marketing works
The illusion of free will or why marketing works
Breath-taking scientific findings on how advertising breaks into your mind
Jens Kuerschner
Jan 4
A $680 Million Political Advertising Dumpster Fire
A $680 Million Political Advertising Dumpster Fire
Two politicians spent over $680 million in advertising. Both lost their races. Here’s what marketers can learn from their failures.
Phil Edelstein
Dec 21, 2020
5 things that you should consider when you measure the performance of Product Placement
5 things that you should consider when you measure the performance of Product Placement
From the right dimensions to the best KPI
Jens Kuerschner
Dec 17, 2020
What the Oatly Debacle Teaches Us About Branding
What the Oatly Debacle Teaches Us About Branding
Oprah, Oatly and a Trump supporter walk into a bar. Here’s what we can learn from the firestorm that follows.
Phil Edelstein
Oct 9, 2020
Four Factors That Are Altering Online Advertising Right Before Our Eyes
Four Factors That Are Altering Online Advertising Right Before Our Eyes
Where will they lead? And is there any salvation from countless cookie notifications?
Svetlana Petryanina
Sep 16, 2020
How Liquid Death Makes Murder Into a Strong Marketing Concept
How Liquid Death Makes Murder Into a Strong Marketing Concept
The word “murder” isn’t exactly marketing gold. It’s not an idea that’s synonymous with “great brand affinity,” and it isn’t a sentiment…
Phil Edelstein
Jul 8, 2020
Guinness Ad Tells People To Put Phones Down And Enjoy Their Drink
Guinness Ad Tells People To Put Phones Down And Enjoy Their Drink
Guinness Advertisement Analysis
Sarkis Ardjian
Jun 4, 2020
Zynn, A New TikTok Copycat, Pays Users — But It’s Origins Are More Interesting
Zynn, A New TikTok Copycat, Pays Users — But It’s Origins Are More Interesting
“Fun way to reward yourself”
Matt Klein
Jun 1, 2020
Why We’re Obsessed With Facebook’s Avatars, GIFs & Animal Crossing’s Villagers
Why We’re Obsessed With Facebook’s Avatars, GIFs & Animal Crossing’s Villagers
Expression surrogates augment our communication.
Matt Klein
May 21, 2020
Coronavirus is Changing Everything… Including Branding
Coronavirus is Changing Everything… Including Branding
While no one likes to predict the future, one of the most helpful things to think about these days is the future — as in, one day, this…
Phil Edelstein
May 11, 2020
Meet Mufasa & Hypeman: Influencers Born In A Pandemic, Now Ringing In The Weekend
Meet Mufasa & Hypeman: Influencers Born In A Pandemic, Now Ringing In The Weekend
“In these dark times at least we have Mufasa”
Matt Klein
May 7, 2020
TikTok’s Viral #PeeYourPantsChallenge Questions Conformity And Digital Footprints
TikTok’s Viral #PeeYourPantsChallenge Questions Conformity And Digital Footprints
First uploaded to TikTok by Liam Weyer on April 18th, and then re-uploaded three days later due to a platform removal, The Pee Your Pants…
Matt Klein
May 5, 2020
Our Coronavirus Security Blanket: Nostalgia For Old Music, Movies And Much More
Our Coronavirus Security Blanket: Nostalgia For Old Music, Movies And Much More
There’s an irony to nostalgia.
Matt Klein
Apr 29, 2020
Absurdist Facebook Groups Are Thriving During The Pandemic
Absurdist Facebook Groups Are Thriving During The Pandemic
Ever want to be an anteater? Well there’s a home for you. Check out A group where we all pretend to be anteaters. It’s over 24,300…
Matt Klein
Apr 28, 2020
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