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Skeptically examining communication, technology and culture.
Meta Trends: 2022
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Coronavirus is Changing Everything… Including Branding
Coronavirus is Changing Everything… Including Branding
While no one likes to predict the future, one of the most helpful things to think about these days is the future — as in, one day, this…
Phil Edelstein
May 11, 2020
Do you suffer from Greedy Marketer Syndrome?
Do you suffer from Greedy Marketer Syndrome?
Well, many marketers unknowingly suffer from Greedy Marketer Syndrome. Read on to know what it entails and the cure.
Amit Sharma
Apr 25, 2020
How To Create A Digital Marketing Strategy
How To Create A Digital Marketing Strategy
Using a Goals, Levers & Enablers Framework
Mat Zucker
Mar 20, 2020
Honesty, Misery, and Advertising
Honesty, Misery, and Advertising
We asked more than a hundred marketers to weigh in on the state of our industry. Here’s what is keeping them up at night.
Current Forward
Sep 18, 2019
Tech & Advertising Are Not Evil
Tech & Advertising Are Not Evil
Sweeping generalizations are misguiding public sentiment
Jay Vidyarthi
Apr 16, 2019
Be an Active Partner in Your Audiences’ Passion: Lessons from Huggies
Be an Active Partner in Your Audiences’ Passion: Lessons from Huggies
I have argued in “Aaker on Branding” and elsewhere, that especially in this digital age, communication that focuses on the attributes and…
David Aaker
Oct 18, 2018
Prophet’s Brand Relevance Index® — Who are the Innovative Brands in 2018?
Prophet’s Brand Relevance Index® — Who are the Innovative Brands in 2018?
In most categories, brands aspire to be perceived as innovative. Brands create new value propositions, new brand-driven promotions, and/or…
David Aaker
Oct 2, 2018
They Did It
They Did It
A creative perspective on the new Nike work
j barbush
Sep 6, 2018
What Is Your “Meta” Signature Story?
What Is Your “Meta” Signature Story?
The story about your stories…
David Aaker
Aug 13, 2018
Social Media’s Bad Name
Social Media’s Bad Name
Social media has a bad name, not a bad reputation
Chad Anderson
Jul 18, 2018
We are the 0.1%
We are the 0.1%
Why the ad world needs more female founders
Red&Co.
Jun 17, 2018
Signature Stories and B2B Branding
Signature Stories and B2B Branding
Creating intriguing, authentic and engaging stories
David Aaker
Apr 10, 2018
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