Can strategically controversial comms ever work? What’s it’s role in culture, and how does one do it right?

How the Carnivore Diet, Potter, Swifties and cyrpto grant us what we need most

Today, there’s a scarcity of excuses to come back together to chat about that one thing again.

As any gamer knows, discussions online aren’t the most… let’s say, rosy. However, there’s a sea change as of late.

Over the last couple of years, there’s been a sea change across beauty subreddits, revealing a complex sentiment shift.

Consumers are no longer blindly accepting messages from traditional sources of influence: brands, influencers or legacy media…

How horror content provides us comfort, ending, participation and answers

The Meta Trends are invaluable in identifying where the collective, trend forecaster psyche is at.

After Sarah DaVanzo and I leveraged NWO.ai’s invaluable AI to score and re-rank the Meta Trends, we were left stuck with one finding:

Earlier this year Sarah DaVanzo and I published the fifth annual 2022 Meta Trend analysis, a distillation of 40+ industry trend reports to…

Each year, for the last five years, I’ve read every single available trend report to arrive at the Meta Trends. What were the trending…

Earlier in October I predicted the continued growth of the r/AntiWork subreddit, a community for those who want to “end work or want to get…