Introducing The Rebrand Plan
Rebranding is a major decision most long-running organizations will face at some point. We know it can be a daunting prospect with many potential pitfalls along the way. The rebranding process should not be undertaken without a solid plan in place. That’s why we’re happy to share this free resource for companies, nonprofits, and individuals: The Rebrand Plan.
Share The Rebrand Plan with your team (feel free to print it out!) and work through the answers together. This workbook covers discussion topics such as “When is the right time to rebrand?” and “How much should we budget?” among many others. The Rebrand Plan anticipates questions that are likely to arise throughout the process and encourages teams to pause and think over vital aspects before diving into the design stage.
If you have questions when you get to the end of the workbook — or if you just want to let us know how it went — feel free to get in touch! We’d love to hear what insights you discovered along the way.
And keep your eye on our blog this week as we roll out a daily series of posts covering the complicated and fascinating topic of rebranding!
