Three Types of On-Demand Food Delivery Platforms — Pros and Cons
The world has witnessed a revolutionary change in the field of online food ordering and delivery. The positive response of the people all over the world with the wider spread and use of the on-demand food ordering apps. The on-demand food ordering delivery platforms can be categorised into three types, with each having its own pros and cons. Here is an in-depth view of the three types of on-demand food delivery platforms.
One of the first categories of on-demand online food delivery is the order only type of food delivery. This is a mere replacement of on- call food ordering system. These on-demand food ordering apps act as a mediator between the customers placing food order and the restaurants. These apps collect the online food order from the customers and simply forward them to the restaurants, to be processed and handled completely by them. The order is processed by the restaurant, along with food preparation and delivery. The ordering app company receives commission per booking, for acting as the mediator. Thus, a replacement of telephonic order placement was the first kind of food ordering app.
i. Easier and convenient than on-call orders
ii. Less vulnerable to human error
iii. Simultaneous order placement for many customers can be done together
i. The hassles of third party intervention prevailed
ii. Not much convenient as the customers fail to track their order online
Ordering and delivery
The evolution of the on-demand apps took the next level with ordering and delivery apps. In this kind of on-demand mobile apps, the food ordering is done by a third party app, along with pickup from the respective restaurants and delivery to the customers. This is one of the latest and most popular on demand online food ordering platform, as customers can choose from a wide range of restaurants and compare various cuisines along with comparing the prices of the same items across various restaurants. However, being a third person moderator, it is often difficult to coordinate between the customers and the restaurants, and often end up in delivery of the wrong orders to the wrong customers.
i. The restaurants are saved of the hazards of taking orders as well as delivery and they can only focus on food preparation, according to the order placed.
ii. Customers can choose from a wider range of restaurants
iii. Easy tracking of the food parcel is done, helping the customers with real time locations
i. The customers can track their delivery, however misunderstanding and lack of clarity in communication might take place.
Full stack delivery
One of the latest and most useful form of on-demand delivery app is the full stack delivery option. In this app the online delivery platform offers a delivery platform for one particular restaurant to showcase their menu on a digital platform. Using this platform, the orders are directly send to the restaurant, they process it and delivery is taken care by the restaurant delivery boys itself. This does not involve a third party for ordering and delivery.
i. Dedicated platform for a single or chain of restaurants.
ii. No third party intervention
iii. Easy one click order placement available
i. Only one or few restaurants of the same brand are available
ii. Lack of a variety or options can prove to be a major disadvantage
Based on the business requirements, one can choose among these three platforms, which can be the best for company to invest on and deploy in business successfully to earn a better profit.
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