Four parts to a perfect pitch to VC. 

mpstaton
On Entrepreneurship
1 min readMar 21, 2013

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Every great story has a backbone of a great narrative.

Here’s yours: Scale-Focus-Scale.

1) Here’s the scale of of the opportunity. But that’s too big. So,

2) Here’s where we’re focusing. And,

3) We’re getting great traction. So,

4) There’s evidence we’re scaling a big company.

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